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INTEREST: Marukome Questions the Meaning of 'Kawaii' in Avant-garde Miso Soup Ad




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freckles122



Joined: 08 Jul 2012
Posts: 2
PostPosted: Wed Mar 02, 2016 5:00 pm Reply with quote
Anybody know the song used at the beginning of the commercial?
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Folkstad Ohm



Joined: 22 Jun 2015
Posts: 7
PostPosted: Wed Mar 02, 2016 9:07 pm Reply with quote
freckles122 wrote:
Anybody know the song used at the beginning of the commercial?


I believe it's "The Ballad of Mack the Knife" from Kurt Weill's "Threepenny Opera", as sung by his wife Lotte Lenya. (Or since it's sung in the original German, I guess I should say it's "Die Moritat von Mackie Messer" from "Die Dreigroschenoper".) You can find it on YouTube if you're interested in hearing the full version.
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leafy sea dragon



Joined: 27 Oct 2009
Posts: 7163
Location: Another Kingdom
PostPosted: Wed Mar 02, 2016 9:16 pm Reply with quote
Japanese commercials sure are long. (This would've fit into the Super Bowl if dubbed or subtitled...six or seven years ago, when everything was that surreal and artsy. Then Americans would wonder what miso isand how Marukome became big enough to buy a 150-second Super Bowl ad spot.)
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Mr. Oshawott



Joined: 12 Mar 2012
Posts: 6773
PostPosted: Thu Mar 03, 2016 12:38 am Reply with quote
That was quite an intriguing ad. It's as if I'm journeying through a wonderland of cute and mysterious.
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jdnation



Joined: 15 May 2007
Posts: 1490
PostPosted: Sun Mar 06, 2016 2:03 am Reply with quote
"Was that our commercial?"

"I don't know..."

https://www.youtube.com/watch?v=iTY5EKN6bzM
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hyojodoji



Joined: 08 Jan 2010
Posts: 583
PostPosted: Sun Mar 06, 2016 4:54 am Reply with quote
leafy sea dragon wrote:
Japanese commercials sure are long. (This would've fit into the Super Bowl if dubbed or subtitled...six or seven years ago, when everything was that surreal and artsy. Then Americans would wonder what miso isand how Marukome became big enough to buy a 150-second Super Bowl ad spot.)

The running time of a TV commercial in Japan is usually 15 seconds or 30 seconds.
As Dentsū has said, that 150-second 'Kawaii Misoshiru' commercial in question is a 'web commercial'.
If a TV station broadcasts Marukome's 'Kawaii Misoshiru' commercial, probably they will use the 15-second version or 30-second version. In fact, Marukome has also made the 15-second version and 30-second version of the 'Kawaii Misoshiru' commercial.
 
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the_AD



Joined: 31 Mar 2016
Posts: 1
PostPosted: Thu Mar 31, 2016 5:52 pm Reply with quote
Does anyone know the song playing throughout the commercial? Really want to know.
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