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NEWS: Sumitomo, Crunchyroll's Parent Chernin Group Announce Strategic Partnership




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Thorfinn





PostPosted: Wed Apr 26, 2017 9:08 am Reply with quote
So, what can we expect from this partnership? Nothing?

"both companies hope to expand into the media and entertainment industry and gain a foothold in the global entertainment business market."

I'd prefer it if they were a bit more clear. What does this mean for me, an anime fan?
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Greed1914



Joined: 28 Oct 2007
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PostPosted: Wed Apr 26, 2017 9:16 am Reply with quote
I'm not surprised that CR is wanting to get more involved with co-productions. Amazon is clearly getting more aggressive with its licensing, and being a member of the production committee means that they wouldn't have to try to outbid Amazon. Then again, it could end up being an expensive alternative in the long-term.
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Angel M Cazares
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PostPosted: Wed Apr 26, 2017 10:09 am Reply with quote
^ I would be surprised if CR is already panicking over Amazon. Amazon is not taking over anime by licensing 12-15 shows a season. Be alarmed if Amazon starts picking 25+ shows per season.
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Thorfinn





PostPosted: Wed Apr 26, 2017 10:13 am Reply with quote
angelmcazares wrote:
^ I would be surprised if CR is already panicking over Amazon. Amazon is not taking over anime by licensing 12-15 shows a season. Be alarmed if Amazon starts picking 25+ shows per season.

They probably are though, Amazon went from 0-2 shows to 12-15 in a season.
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dragonrider_cody



Joined: 14 Jun 2008
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PostPosted: Wed Apr 26, 2017 10:43 am Reply with quote
Thorfinn wrote:
angelmcazares wrote:
^ I would be surprised if CR is already panicking over Amazon. Amazon is not taking over anime by licensing 12-15 shows a season. Be alarmed if Amazon starts picking 25+ shows per season.

They probably are though, Amazon went from 0-2 shows to 12-15 in a season.


Amazon isn't attempting to monopolize anime. They have deep pockets and a streaming service that reaches much of the world. If that were the case, they would have gone much further than they did this season.

Like Netflix, they aren't trying to take over the market, they are trying to reach their subscribed audience that already enjoys anime, though I'm sure both will be happy with any additional subscribers they pick up as a result. Amazon Prime and now Anime Strike are more about maintaining loyal customers for Amazon, than for making huge profits. Hell, many of their Strike shows aren't even streaming on Prime elsewhere in the world, and are being shown on other services (including CR.)

Also, being on the production committee, or funding some of the production, isn't always a guarantee that CR or anyone else will end up with streaming or home video rights outside of Japan. That will ultimately depend on how each deal is structured. When their deal with Sojitz fell apart, ADV lost the rights to a few shows it help fund and was on the production committee of. Aniplex, Kadokowa, and others have also been on the production committees of shows where they didn't obtain rights outside Japan. This season has definitely shown that you can't take anything for granted.
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Loveless100



Joined: 18 Sep 2008
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PostPosted: Wed Apr 26, 2017 11:26 am Reply with quote
This announcement is more of a press release than anything.

I don't really see this affecting the operation of Crunchyroll from a consumer standpoint. I'm more curious how partnering with the US subsidy (versus the current partnership with the Japanese main branch) changes the dynamics of both the production side and the distribution side. What benefit did this bring them? I'm assuming this is more platform based (expanding to emerging markets) rather than the initial partnership that helped put Crunchyroll on production committees.
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mangamuscle



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PostPosted: Wed Apr 26, 2017 12:16 pm Reply with quote
The thing is this might not affect this summer season since most likely production committees are already formed and budgets approved, most likely by fall we might see some changes. Meanwhile is anybodies guess what amazon's next move will be, they have deep pockets but the higher ups also want results and if their Anime Strike tax is not getting traction they might pull out just like crunchy pulled out of the live action scene.
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Greed1914



Joined: 28 Oct 2007
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PostPosted: Wed Apr 26, 2017 1:55 pm Reply with quote
Thorfinn wrote:
angelmcazares wrote:
^ I would be surprised if CR is already panicking over Amazon. Amazon is not taking over anime by licensing 12-15 shows a season. Be alarmed if Amazon starts picking 25+ shows per season.

They probably are though, Amazon went from 0-2 shows to 12-15 in a season.


Agreed. It's too much of an increase to think other companies aren't making plans accordingly. Amazon got as many shows as it did most likely because it can afford to simply outbid the competition.



dragonrider_cody wrote:


Also, being on the production committee, or funding some of the production, isn't always a guarantee that CR or anyone else will end up with streaming or home video rights outside of Japan. That will ultimately depend on how each deal is structured. When their deal with Sojitz fell apart, ADV lost the rights to a few shows it help fund and was on the production committee of. Aniplex, Kadokowa, and others have also been on the production committees of shows where they didn't obtain rights outside Japan. This season has definitely shown that you can't take anything for granted.



For several of those shows, Aniplex of America either wasn't around or wasn't in a position to handle the streaming and sales. Let's not forget that now that they are, Aniplex is refusing to renew licenses as they expire. ADV also notoriously made a very bad deal with Sojitz, leaving much of the authority regarding licenses to Sojitz.

I think we can safely assume that Crunchyroll, whose business is almost entirely built on streaming, would require those rights above all else before it pitches in any funding.
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Greed1914



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PostPosted: Wed Apr 26, 2017 1:56 pm Reply with quote
Thorfinn wrote:
angelmcazares wrote:
^ I would be surprised if CR is already panicking over Amazon. Amazon is not taking over anime by licensing 12-15 shows a season. Be alarmed if Amazon starts picking 25+ shows per season.

They probably are though, Amazon went from 0-2 shows to 12-15 in a season.


Agreed. It's too much of an increase to think other companies aren't making plans accordingly. Amazon got as many shows as it did most likely because it can afford to simply outbid the competition.



dragonrider_cody wrote:


Also, being on the production committee, or funding some of the production, isn't always a guarantee that CR or anyone else will end up with streaming or home video rights outside of Japan. That will ultimately depend on how each deal is structured. When their deal with Sojitz fell apart, ADV lost the rights to a few shows it help fund and was on the production committee of. Aniplex, Kadokowa, and others have also been on the production committees of shows where they didn't obtain rights outside Japan. This season has definitely shown that you can't take anything for granted.



For several of those shows, Aniplex of America either wasn't around or wasn't in a position to handle the streaming and sales. Let's not forget that now that they are, Aniplex is refusing to renew licenses as they expire. ADV also notoriously made a very bad deal with Sojitz, leaving much of the authority regarding licenses to Sojitz.

I think we can safely assume that Crunchyroll, whose business is almost entirely built on streaming, would require those rights above all else before it pitches in any funding.
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sputn1k



Joined: 29 Sep 2016
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PostPosted: Wed Apr 26, 2017 2:44 pm Reply with quote
dragonrider_cody wrote:
Also, being on the production committee, or funding some of the production, isn't always a guarantee that CR or anyone else will end up with streaming or home video rights outside of Japan. That will ultimately depend on how each deal is structured. When their deal with Sojitz fell apart, ADV lost the rights to a few shows it help fund and was on the production committee of. Aniplex, Kadokowa, and others have also been on the production committees of shows where they didn't obtain rights outside Japan. This season has definitely shown that you can't take anything for granted.


Typically investment into a production at a level that grants you access to a seat on the production committee happens in return for specific rights to exploit.

Aniplex or Kadokawa are on many committees, but it is not like they are always on them to be the company that exploits overseas rights. Kadokawa is often simply the owner of the original work the show is based on, which usually comes with a larger share on the committee. Aniplex is the publisher of many domestic disc releases, which is another strong position on the committee.
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TheAncientOne



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PostPosted: Wed Apr 26, 2017 5:54 pm Reply with quote
dragonrider_cody wrote:


Also, being on the production committee, or funding some of the production, isn't always a guarantee that CR or anyone else will end up with streaming or home video rights outside of Japan.

What other reason would there be for a company interested in streaming anime to invest in a production?

Production committee members invest in a production because they expect to get something out of it.
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dragonrider_cody



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PostPosted: Wed Apr 26, 2017 8:57 pm Reply with quote
TheAncientOne wrote:
dragonrider_cody wrote:


Also, being on the production committee, or funding some of the production, isn't always a guarantee that CR or anyone else will end up with streaming or home video rights outside of Japan.

What other reason would there be for a company interested in streaming anime to invest in a production?

Production committee members invest in a production because they expect to get something out of it.


I didn't say they intended to get anything else. But obviously being on the production committee would give them a cut of some of the shows revenue. All I said is that nothing is ever written in stone, and being on the production committee isn't a 100% guarantee that CR will ultimately get or keep the show.

People are reading way, way too much into a comment that was basically meant as "nothing is certain". Not to mention, reading their press release, it looks like this "new partnership" is basically an extension of their old one, so I doubt we will see many changes. regardless.
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_Quasar_



Joined: 10 May 2015
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PostPosted: Thu Apr 27, 2017 2:04 am Reply with quote
Thorfinn wrote:
angelmcazares wrote:
^ I would be surprised if CR is already panicking over Amazon. Amazon is not taking over anime by licensing 12-15 shows a season. Be alarmed if Amazon starts picking 25+ shows per season.

They probably are though, Amazon went from 0-2 shows to 12-15 in a season.


In the US.

Outside it's a bit different. I know here in Australia it's 3 shows, up from 2 shows last season?
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Puniyo



Joined: 08 Oct 2015
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PostPosted: Thu Apr 27, 2017 5:32 pm Reply with quote
_Quasar_ wrote:
Thorfinn wrote:
angelmcazares wrote:
^ I would be surprised if CR is already panicking over Amazon. Amazon is not taking over anime by licensing 12-15 shows a season. Be alarmed if Amazon starts picking 25+ shows per season.

They probably are though, Amazon went from 0-2 shows to 12-15 in a season.


In the US.

Outside it's a bit different. I know here in Australia it's 3 shows, up from 2 shows last season?


Actually there's loads of anime on the UK version, much more than I'd ever expected. They even pick up stuff that the other companies probably stick their noses up at (like Nanoha).
They may not have tons in the way of simulcast titles, but they're snapping up complete series like nobody's business. There's barely anything left on Netflix.
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TheAncientOne



Joined: 06 Oct 2010
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PostPosted: Thu Apr 27, 2017 9:15 pm Reply with quote
dragonrider_cody wrote:


I didn't say they intended to get anything else. But obviously being on the production committee would give them a cut of some of the shows revenue. All I said is that nothing is ever written in stone, and being on the production committee isn't a 100% guarantee that CR will ultimately get or keep the show.

As others pointed out, what a production committee member gets is normally settled up front. This isn't like a Hollywood movie production partnership where revenues get divided up.

So, yes, normally it would be a 100% guarantee CR gets the rights they wanted, otherwise no investment.

Relevant link:
animenewsnetwork.com/answerman/2015-07-10/.90197
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