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Live-Action Fist of the North Star Body Wash Ad Is Hilariously Perfect

posted on by Rafael Antonio Pineda
You are already fresh

Pharmaceutical company Rohto's De Ou brand is currently collaborating with Fist of the North Star for its "medicinal cleansing wash" and "refresh sheets." But the collaboration just got a lot more intense with a new commercial, featuring Hideaki Ito as Kenshiro, delivering a cleansing version of the iconic Hokutō Hyakuretsu Ken attack, ending it with a version of Kenshirō's signature line by saying "Omae wa mou niowanai" (loosely: "You are already fresh").


It's nice to see that the Hokuto Shinken discipline also includes hygiene.

The limited-edition body wash packages feature four different Fist of the North Star characters with quotes. The two varieties of freshening sheet packages show Kenshirō and Raoh in a battle scene, and people can place packages side by side to recreate the scene from the series. The package theming also extends to the back of the packages that show product information and directions.

Fist of the Blue Sky Regenesis, the new television anime of Buronson, Nobuhiko Horie, and Tetsuo Hara's Souten no Ken (Fist of the Blue Sky) manga, premiered on April 2. Crunchyroll is streaming the series as it airs.

Source: Comic Natalie


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