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INTEREST: Crunchyroll Research: Over Half of Gen Z Globally Are Anime Fans


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I Am Audrey, how are you



Joined: 27 Apr 2021
Posts: 132
PostPosted: Sat May 24, 2025 1:11 am Reply with quote
Maybe I'm a data nerd, but I love studies like this, anime isn't this nerdy thing you have to hide away, it has become this mainstream thing, many people who are in sports like anime, eg Jamaal Williams (RB, New Orleans Saints), famously JuJu Smith-Schuster (WR, Kansas City Chiefs) did many anime celebrations after catching touchdowns, most famously the Naruto one while playing for the Pittsburgh Steelers in 2018, and that's wonderful!
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Kadmos1



Joined: 08 May 2014
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Location: In Phoenix but has an 85308 ZIP
PostPosted: Sat May 24, 2025 7:13 am Reply with quote
I Am Audrey, how are you wrote:
Maybe I'm a data nerd, but I love studies like this, anime isn't this nerdy thing you have to hide away, it has become this mainstream thing, many people who are in sports like anime, eg Jamaal Williams (RB, New Orleans Saints), famously JuJu Smith-Schuster (WR, Kansas City Chiefs) did many anime celebrations after catching touchdowns, most famously the Naruto one while playing for the Pittsburgh Steelers in 2018, and that's wonderful!

It was at a World Fair in 1964 (I think) that Osamu Tezuka had a brief chat with his hero, Walt Disney. Tezuka mentioned about being the director for "Astro Boy" and Walt admitted to liking that show.
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gilnokoibito



Joined: 17 Aug 2010
Posts: 114
PostPosted: Sat May 24, 2025 8:52 am Reply with quote
The only thing that truly surprises me in all this is who the heck is Lionel Messi? I don't think I've ever once heard or seen that name before despite their apparent fame.
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Exodus007



Joined: 21 Sep 2012
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PostPosted: Sat May 24, 2025 9:28 am Reply with quote
Sad that Gen Z cares most about high quality animation.
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Beatdigga



Joined: 26 Oct 2003
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Location: New York
PostPosted: Sat May 24, 2025 10:39 am Reply with quote
A few months ago, I remember a parody trailer for Akira from Honest Trailers describing anime as going from “guarded by the smelliest kid in class” to “just the word we use for good cartoon”. And boy doesn’t that say it all. People just view it as another cartoon to watch.
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CLAMPFan25



Joined: 26 Apr 2025
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PostPosted: Sat May 24, 2025 10:43 am Reply with quote
Hopefully they'll discover older, classic anime series as well.
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FilthyCasual



Joined: 01 Jun 2015
Posts: 2710
PostPosted: Sat May 24, 2025 2:25 pm Reply with quote
gilnokoibito wrote:
The only thing that truly surprises me in all this is who the heck is Lionel Messi? I don't think I've ever once heard or seen that name before despite their apparent fame.
A world-famous soccer player.
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Multi-Facets



Joined: 15 Oct 2019
Posts: 391
PostPosted: Sat May 24, 2025 3:37 pm Reply with quote
CLAMPFan25 wrote:
Hopefully they'll discover older, classic anime series as well.


I'd love that. It'd be wonderful if the old-school good stuff was kept alive for decades more.
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CLAMPFan25



Joined: 26 Apr 2025
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PostPosted: Sat May 24, 2025 4:20 pm Reply with quote
Multi-Facets wrote:
CLAMPFan25 wrote:
Hopefully they'll discover older, classic anime series as well.


I'd love that. It'd be wonderful if the old-school good stuff was kept alive for decades more.


Studio Ghibli is immortal.

Sadly, some of my favourite series (which are from the 90s and 2000s) have almost sunk without trace today, albeit they were huge just when manga and anime was beginning to get big in Western markets (mid-2000s).
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yidaki



Joined: 26 Apr 2004
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PostPosted: Sat May 24, 2025 11:18 pm Reply with quote
Exodus007 wrote:
Sad that Gen Z cares most about high quality animation.
Considering all the subpar CGI nonsense that is getting released, it's nice to hear that actual animation is being appreciated
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I Am Audrey, how are you



Joined: 27 Apr 2021
Posts: 132
PostPosted: Sun May 25, 2025 4:41 am Reply with quote
CLAMPFan25 wrote:
Hopefully they'll discover older, classic anime series as well.
I’m showing my partner who’s just getting into anime Fushigi Yuugi and Yuu Yuu Hakusho, my two favourite anime
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MarshalBanana



Joined: 31 Aug 2014
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PostPosted: Sun May 25, 2025 4:23 pm Reply with quote
Beatdigga wrote:
A few months ago, I remember a parody trailer for Akira from Honest Trailers describing anime as going from “guarded by the smelliest kid in class” to “just the word we use for good cartoon”. And boy doesn’t that say it all. People just view it as another cartoon to watch.
That's a good point. It seems like every new American animated show that is not one of those bland ugly stifled bean faced comies, is considered an Anime.
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cherricheesedog



Joined: 29 Apr 2025
Posts: 11
PostPosted: Mon May 26, 2025 5:45 am Reply with quote
zillennial here and i understand big shonen shows have overlap but lumping all of 'anime' feels flawed imo. this is my dumb nitpick.
this is the yuasa-pilled anime hipster in me talking but i'm probably not gonna get along with the jjk/aot mainstream shonen/isekai fan.
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Alan45
Village Elder



Joined: 25 Aug 2010
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Location: Virginia
PostPosted: Mon May 26, 2025 6:52 am Reply with quote
Quote:
As of press time, the study's partners have not detailed their methodology.


I wonder why not?? Rolling Eyes Wink Am I the only one to be cynical enough to think that Crunchyroll got just the findings that they wanted? And what is the bit about contrasting all of anime to individual celebrities? I suspect the findings would not be so good if they compared anime to sports or to rock/pop music represented by those celebrities.

There is no doubt that anime is a lot more popular and has greater name recognition than it did even a few years ago. However this set of surveys strikes me as very self serving by Crunchyroll. Insurance to keep their Sony overlords happy.
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Triltaison



Joined: 03 Jul 2011
Posts: 937
PostPosted: Mon May 26, 2025 12:04 pm Reply with quote
Alan45 wrote:
There is no doubt that anime is a lot more popular and has greater name recognition than it did even a few years ago. However this set of surveys strikes me as very self serving by Crunchyroll. Insurance to keep their Sony overlords happy.


Most assuredly self-serving.

However, I work for a public library system and we specifically have a manga section in my branch. It's multiple shelves now. They've ordered tons of new manga for us specifically because it checks out really well and is frequently requested (we order what the people want). My local Target and Walmart stores also have dedicated anime and manga sections. One Walmart in particular has a Crunchyroll branded area with signs labeling it as such, character goods, plushies, Figuarts, etc. It's definitely hit a particular level of exposure/popularity with certain demographics.
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