Celebrate Pocky Day with Arina Tanemura, Mai Imade, and More
posted on by Bamboo Dong
November 11 is unofficial Pocky Day, because get it? 11/11 looks like sticks of Pocky, the flavor-dipped pretzel snack from Ezaki Glico.
To celebrate, the Pocky Twitter account encouraged fans to help them set a new Guinness world record by getting #ポッキー (#Pocky) to trend. They're hoping to break the record of the most mentions of a brand name on Twitter over a 24-hour time period.
Apparently they even launched Pocky and Pretz rockets. Check here for behind-the-scenes video on the construction and launch of the rockets.
They're also running a campaign with Arashi member Kazunari Ninomiya that involves videos, downloadable wallpapers, and other content.
Of course, in true internet fashion, a counter-attack was launched by fans of Lotte's Toppo snack to get (#トッポ) #Toppo trending instead, which succeeded despite Glico's paid promotion of Pocky.
Despite the counter-campaign, Twitter still showed plenty of Pocky love today.
Here's a picture that Arina Tanemura (Full Moon O Sagashite, Kamikaze Kaito Jeanne) drew in celebration of K-ON character Azusa Nakano's birthday and Pocky Day:
Here's some Kyoko fun from @_Yuki111:
Here's some Jojo Pocky goodness from doujin circle DADAIST:
A Pocky selfie by SKE48's Mai Imade:
More Kyoko fun from doujin artist @rhino516:
Interestingly, November 11 is an unofficial day for another snack—for almost a decade now, Lotte has been pushing (no, not Toppo) Pepero Day in South Korea. Pepero is another chocolate-covered pretzel snack, and had almost exclusive domination in South Korea until Glico moved in this summer with Pocky. They even hired K-Pop girl group Girl's Day to do a CM, with the tagline, "Happy Together, Pocky Together."
Have you found any fun Pocky art? Let us know in the forum comments!
this article has been modified since it was originally posted; see change history