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Sanrio Opens Website for Its Mascot-Loving Boy Mascots

posted on by Lynzee Loveridge

Sanrio debuted "Sanrio Danshi" (Sanrio Boys) Twitter account in December. The project introduced five attractive male characters who just so happen to love Sanrio character products.

On Friday the company opened a special site dedicated to the group with a story section and character profiles. The character profiles will be added next week and the site will reveal four other sections in the future.

The story is simple. It introduces Kōta Hasegawa, a high school boy that loves the yellow Pom Pom Purin dog. By mere coincidence, he ends up attending the same school as Yū Mizuno, a boy who likes the bunny My Melody. Yū tells Kōta that there's nothing to be ashamed of for liking Sanrio's cute characters. Together, Kōta, Yū, Shunsuke Yoshino, Ryō Nishimiya, and Seiichiro Minamoto learn to accept their love of the characters instead of feeling embarrassed.

The official Twitter account as since shared new art of the boys enjoying their hobby around town and at school.

[Via Nijimen]

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