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Yowamushi Pedal New Generation's Sakamichi Races Subaru Car in TV Ad

posted on 2017-01-30 12:45 EST by Jennifer Sherman

The Yowamushi Pedal New Generation television anime is partnering with Japanese automaker Subaru, a division of Fuji Heavy Industries for a promotional campaign. Protagonist Sakamichi Onoda appearsin a Subaru television commercial.

Yowamushi Pedal New Generation's anime studio TMS Entertainment animated the commercial. In the ad, Sakamichi takes his bike out of a Subaru Levorg. Then he speeds down a mountain road alongside the car.

Subaru has provided an official support car for the Japan Cup Cycle Road Race for more than 20 years. Subaru's partnership with the anime is based on its feeling that the company "wants to further boost the road race scene."

The commercial debuted on television in Japan on Monday, and Subaru began streaming the commercial after it aired. The anime's fourth episode, "Minegayama de Ichiban Hayai Otoko" (Fastest Man at Minegayama), will also premiere on Monday.

Subaru partnered with the anime studio Gainax for the Hōkago no Pleiades (Afterschool Pleiades) original net anime in 2011. The series inspired an anime film in 2013, four-panel manga in 2014, and television anime in 2015. The car manufacturer unveiled a one-of-a-kind itasha car with the anime's characters in 2015. Subaru also collaborated with the live-action Attack on Titan films in 2015, and mecha designer Shoji Kawamori recreated the company's “EyeSight” Driving Support System as a fictional robot in 2013.


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