Nitroplus Character Super Sonic Debuts as Virtual YouTuber

posted on by Jennifer Sherman

Nitroplus mascot character Super Sonico made her debut as a virtual YouTuber on Friday. Below is the character's first YouTube video.

The project is a collaboration between Nitroplus and Wright Flyer Live Entertainment.

The virtual YouTuber trend is booming in Japan. After taking off late last year, more than 1,000 registered accounts were reported as of March.

Japanese Internet media company GREE, known for its social network service and smartphone games, recently got in on the action. The company announced on April 5 that it is launching a virtual YouTuber business venture and establishing a new subsidiary. In one to two years, the company plans to invest 10 billion yen (about US$93 million) in the project.

The new Wright Flyer Live Entertainment company was officially established with a 100% investment from GREE on April 13. The company plans to cultivate and manage the talents of virtual YouTubers, as well as produce video program projects. The company will utilize GREE's expertise in gaming and virtual reality technology, and it plans to proactively invest in creators and startup companies.

Sources: Super Sonico's YouTube channel, The Mainichi Shimbun's Mantan Web

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