Japanese Rock Band Back-On Unite with Rize Frontman Jesse for New Digital Single and Video, Out July 30

Currently celebrating their 15th anniversary year, Japanese rock band BACK-ON release their latest single 'Kill the Beat feat. JESSE' on July 30, along with a music video. The song is a collaboration with JESSE, frontman of revered rock bands RIZE and The BONEZ. It was JESSE who originally gave BACK-ON their name back when they began – BACK-ON being Japanese wordplay that means “explosive sound”.

'Kill the Beat feat. JESSE' music video:

https://www.youtube.com/watch?v=U5Kd8xs7t54

‘Kill the Beat’ is BACK-ON's first ever collaboration song, produced with the intention of returning to the roots of rap-rock. JESSE and BACK-ON members KENJI03 and TEEDA sing and rap intertwining lines over a heavy beat that will transport you back to the music scene of the early 2000s.

A teaser “spot” video released ahead of the single features a clip of the song over vintage footage of BACK-ON and JESSE from earlier in their careers. It's a rare and valuable glimpse into Japanese rap-rock history!

BACK-ON 'Kill the Beat feat. JESSE' SPOT:

https://youtu.be/q2VdtPLLxsY

Release information

Artist: BACK-ON

Title: 'Kill the Beat feat. JESSE'

Release date: July 30, 2021

Download and streaming links: https://avex.lnk.to/killthebeat

For the US and Europe: https://jpurecords.com/products/Back-On-kill-the-beat-featuring-jesse

BACK-ON links

www.Back-On.com

https://twitter.com/info_Back-On

https://www.facebook.com/BACKON.JAPAN

https://www.instagram.com/back_on_jpn/

https://www.youtube.com/user/BACKONch

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