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Pawsonify Producing Officially Licensed Naruto:Shippuden, Boruto, and Inuyasha Pet Accessories

ORANGE, CA - September 2, 2021 - Pawsonify, the leader in anime pet wear, has partnered with Viz Media to develop lines of pet accessories based on the hit manga and anime series Naruto:Shippuden, Boruto: Naruto Next Generations, and Inuyasha.

Pawsonify's deal grants them North American and South American rights to create dog and cat collars, leashes, pet ID tags, and waste bag dispensers from these top anime series. They are proud to become the first US pet product licensee for Boruto or Inuyasha, and the first cat product licensee for all three franchises in the Americas.

“Growing up I loved Naruto - the characters, the story, and the whole world that it takes place in,” said Vensy March, the founder and CEO of Pawsonify. “Naruto was some of my earliest cosplays and I always wanted to have something from that anime for my pets. We're so happy to make pet stuff that animal-loving Naruto fans like us will enjoy!”

Inuyasha has some of the most beautiful, iconic outfits in anime,” said Kevin Cheung, president of Pawsonify. “We are thrilled to design pet accessories that capture the spirit of the main characters and the traditional Japanese style of the series.”

"We love our pets and they are very important members of our families,” said Laura Takaragawa, Vice President Consumer Products and Promotions at Viz Media. “Fans of Naruto, Boruto, and Inuyasha will be excited to express and share their love for these anime with their furry friends."

At launch, products will include forehead protector-style designs for shinobi and rogue animal ninjas, Akatsuki red cloud collars and leashes, and konoha accessories in Naruto and Boruto colors. The Inuyasha line will feature designs focused on Sesshomaru, Kagome, and Inuyasha. Fans can pre-order now on www.Pawsonify.com.


Pawsonify exists to enliven the relationships between pets and their geeky humans by creating beautiful, comfortable pet accessories from beloved anime and video games. Our team of pet lovers works out of a small production facility in California where virtually all of our products are assembled on site.


An international authority on manga for more than three decades, Viz Media is leading the way in what's now, new and next. Reaching one in four millennials and half of all GenZ manga readers, VIZ is at the forefront of America's Japanese pop-culture phenomenon, which today dominates multiple industries from publishing and animation to film and gaming.

VIZ is proud to be the #1 destination for manga in America and home to some of the most prestigious anime brands driving the industry. Combined with a market share footprint larger than household names collectively, VIZ has pivoted from a localization company to a market leading pop culture publisher and producer.

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