Hello Kitty Jet Raises Cervical Cancer Awareness

posted on by Jennifer Sherman
Japan Airlines, Tokyo FM Broadcasting, Sanrio partner for "Hellosmile" project

Japan Airlines, Tokyo FM Broadcasting, and Sanrio unveiled a Hello Kitty jetliner to raise cervical cancer awareness as part of the "Hellosmile" project on Friday.

The Boeing 777-300 airplane has an orange and black Hello Kitty logo that measures about 1.9 meters (about 6.2 feet) high by 7.4 meters (about 24 feet) wide. The special jet will fly on routes from Tokyo's Haneda Airport to Sapporo, Osaka, Fukuoka, and Okinawa until December.

Tokyo FM Broadcasting launched "Hellosmile" in 2010 to raise awareness about cervical cancer and its prevention. About 3,500 women die from the disease in Japan each year, and the number of cervical cancer patients has been increasing among young women.

Sources: The Mainichi Daily News, Seattle Post-Intelligencer

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