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Cricketer Shubman Gill Named Named Newest Indian Ambassador for Crunchyroll

Gill made the following statement about his association with Crunchyroll:

I'm new to the anime world, and as a sportsperson, I could instantly relate to how both the worlds converge on the lines of passion, discipline, and moments that decide everything. Anime fans and cricket fans are very much emotionally invested, analytical, and passionate about victories. So, just like it is on the field, in the anime world also, your instinct and conviction take the lead. This association with Crunchyroll is the start of newer possibilities to engage with fans and explore anime storytelling in a fun way.

Crunchyroll launched its first Indian advertising campaign in April 2024 with two anime shorts by the respective Japanese studios Drive Inc. and ARECT, Inc. starring Bollywood actors Tiger Shroff and Rashmika Mandanna. The company launched a second set of ads on June 3.

The company announced its promotional partnership Shroff and Mandanna in July 2023.

Rashmika Mandanna presented at the Crunchyroll Anime Awards 2024 in Tokyo in March that year. Preceding the appearance, the company had gifted the actress a portrait of her as a shinobi as a nod to her favorite anime Naruto Shippūden. Crunchyroll also gifted Tiger Shroff an anime-style portrait in November 2023.

The Crunchyroll Anime Awards streamed with a Hindi dub last year. An option to watch the award show with a Hindi dub was available for the first time ever at the awards. The company also presented an award for Best Hindi Voice Artist Performance for the first time last year.

Source: Press release