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Pioneer Changes Name

posted on by Garry Berryhill
Pioneer becomes Geneon

On October 1st, Pioneer LDC and Pioneer Entertainment, the Pioneer subsidiaries recently acquired from Pioneer by Dentsu, will officially change their names. October 1st is the date when all shares of the companies are officially transferred to Dentsu.

Pioneer Entertainment (USA) Inc. will, will henceforth be known as Geneon Entertainment (USA) Inc. , while Pioneer LDC will have its name changed to Geneon Entertainment Inc.

The new name, Geneon, is derived from the words generate and eon (Eternity or a Billion years), and is meant to signify innovation and longevity. The name change signifies a transfer of company shares to Dentsu.

Geneon Entertainment (USA) Inc. new websites will be at geneonanimation.com and geneonmusic.com (replacing pioneeranimation.com and pioneermusic.com) , Geneon Entertainment Inc. will have a new domain name as well, Geneon-ent.co.jp (replacing pldc.co.jp).

North American company president, Mr. Yosuke Kobayashi, is stated to be remaining with the company and will be the president of Geneon Entertainment (USA) Inc. In a statement, Mr Kobayashi said, "We have built a solid and respected reputation as a licensee among publishers, rights holders and anime producers in Japan." Adding "With Dentsu as our new parent, we anticipate tapping into its global resources as well as our own to expand our anime offerings to the growing North American audience."

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