Adult Swim Has Record Viewer Numbers in 2013
posted on by Lynzee Loveridge
Adult Swim, the cable and satellite network that is paired with Cartoon Network, is reporting that 2013 will be its most-watched year among the 18-34, 18-49 adults and 18-34 male demographics, according to Nielsen Media Research. This year is Adult Swim's ninth in a row as the #1 ranked in Total Day for 18-34 adults and 18-49 males. The channel earned 10-13% delivery growth among its targeted demographics for the year.
Adult Swim will rank #2 in Primetime for 18-34 adults and 18-34 male demographics for basic cable behind TBS. It gained a 20% rise in the 18-34 adults, a 17% rise in 18-49 adults, a 22% rise in 18-34 male, and 17% rise in 18-49 male demographics compared to last year.
The Saturday night Toonami block of anime programming grew an average for 39%-44% among all targeted demographics.
The channel's top programming included Robot Chicken at #1 on basic cable with a double to triple percent rise compared to last year among its target demographics. The Eric Andre Show ranked #1 in its timeslot.
[Via TV By The Numbers]