Toho Invests in International Subsidiary in America

posted on by Rafael Antonio Pineda
Investment part of management plan involving foreign co-productions, other foreign plans

Toho announced on Wednesday that it invested a substantial amount of funds to its Los Angeles-based Toho International subsidiary on March 5, with the company's 1.383 million shares now amounting to a 15.446 billion yen (about US$138 million) worth, a massive increase from the company's previous 3,000 shares.

The investment is part of Toho's "Toho Vision 2021" mid-term management plan that involves foreign co-productions and character business in foreign territories. The plan involves partnerships with major Hollywood production companies, involving Japanese content, including the upcoming Godzilla: King of the Monsters and Pokémon: Detective Pikachu films.

Toho established the Toho International company in 1953, but the company has mostly been involved in real estate, and the company has only earned a total of US$12,000 in the past three years.

Toho recently invested in SC Digital Media's AlphaBoat content creation company last June.

Sources: Toho, Animation Business Journal (Tadashi Sudo)

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