4Kids Announces DVDouble Shot

Aug 1st 2005
LAS VEGAS – 4Kids Entertainment, Inc. (NYSE: KDE) has set VSDA 2005 to unveil “DVDouble Shot,” an exciting new line of impulse-driven, value-priced DVDs, it was announced by Joe Lyons, Director of Home Entertainment.



Culled from such hit 4Kids Entertainment television series as Yu-Gi-Oh!, Teenage Mutant Ninja Turtles, Winx Club, Sonic X, Cabbage Patch Kids and Kirby: Right Back At Ya!, each DVD will feature two of the most memorable episodes, hand-picked by the series' original producers and writers, with input from the show's most devoted fans.



“As DVD players get smaller and more portable, ‘DVDouble Shots’ gives today's on-the-go kids a great alternative for a quick fix of their favorite shows and offers parents a high quality, low-priced buying option for great grades, stocking stuffers, party favors, or just because,” said Lyons. “In addition, the slim packaging design and the multiple POP display options we are developing allows retailers to bring DVDs into the toy, card, electronics and cereal aisles for those last minute impulse purchases.”



Designed as an inexpensive new purchasing option with a high entertainment value, “DVDouble Shots” will be offered in slimray packaging with an enticing packaging design. Sixteen SKUs will be available this fall at mass and specialty retailers including grocery stores, drug stores, party stores and others. The suggested retail price is $3.99 to $4.99.



“DVDouble Shots” will be distributed in the U.S. by FUNimation Entertainment in most channels of distribution, with The Garr Group handling distribution at grocery and drug stores.



At VSDA 2005, 4Kids Entertainment will be located at the Bellagio Hotel, Suite 29-23.



About FUNimation Entertainment

FUNimation® Entertainment, a wholly-owned subsidiary of Navarre Corporation (NASDAQ: NAVR), is a brand management company and one of the nation's leading independent home video entertainment companies. The company has a proven formula for launching and advancing brands, and manages a full spectrum of rights with its brands including broadcasting, licensing, production, internet, and home video sales and distribution. For images, or more information on FUNimation or any of its properties, contact Jeff Dronen at 817-788-0627, ext. 251 or jeff.dronen@funimation.com.



About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.TV.



The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.

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