Aktiv Digital and Crunchyroll Announce Asia Pacific Regional Partnership
Global Online Media Distribution Giant Partners With Global Online Sales House
Singapore & San Francisco, CA (June 24, 2008) — Aktiv Digital, the global online sales house, announces a partnership with the global Online Media Distributor, Crunchyroll, to become leaders in the Asia Pacific Entertainment and Youth Marketplace. Aktiv Digital will be officially representing Crunchyroll's advertising inventory in the Asia Pacific region.
Kun Gao, CEO of Crunchyroll, states "Crunchyroll delivers over 100 million page-views every month from 12 million visits made by over 1.5 million unique visitors a month in Asia Pacific alone. The site covers everything from Japanese anime to Asian dramas, creating an engaged interactive community for fans. In Asia, Crunchyroll delivers key youth audiences with 99% of its users in the 13-34 age groups.”
“With a strong track record with international advertisers (such as Ubisoft, Puma, Best Buy, Comedy Central and Dimension Films), Asia's 500 million online consumers represent a huge growth opportunity and a key market for us. Crunchyroll is making a dedicated contribution to the future of the Asia Pacific online industry and believe a partnership with Aktiv Digital is ideal in securing success.”
“This partnership is a clear demonstration of the benefits of our commercial proposition for both publishers and advertisers,” states Alex Khan, CEO of Aktiv Digital. “Our strength in Asia Pacific hinges on the high quality audiences, the superb editorial environments, the technology, expertise and professionalism we offer to both advertisers and publishers.” Khan continues, "Alongside our existing offering which includes 6 out of the 10 largest Social Networking sites, Aktiv now undoubtedly offers the broadest range and most comprehensive reach for youth advertisers looking for effective online advertising in Asia Pacific."
The partnership will aim to deliver a full range of online marketing services, from display and rich media solutions to advertiser integration and micro-sites. The partnership launches June 26, 2008.
Headquartered in San Francisco, California – Crunchyroll is hailed as a leading online entertainment brand with the largest international online community and destination focused on Asian entertainment including anime, drama, music in addition to electronic entertainment and auto content. Crunchyroll's distribution channel and partnership program delivers content to over four million passionate fans worldwide.. Crunchyroll is funded by the premiere group Venrock. More information can be found at its website http://www.crunchyroll.com
About Aktiv Digital
Aktiv Digital is a market leading online media company delivering world class online display media solutions to the Asia Pacific market. Headquartered in Singapore, Aktiv Digital is a one stop hub for online media. It delivers top quality publishers, dedicated channel insight, world class technology for ad serving, tracking and reporting with effective reach in every nation in the Asia Pacific region. Through Aktiv's network, advertisers, agencies and online publishers achieve their online marketing objectives in increasing brand awareness, generating increased sales or leads, increasing traffic and generating revenue. More information: www.aktivdigital.com
The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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