Animation Asia Conference 2009 Sets the Tone with Kadokawa's Opening Keynote Address

Nov 5th 2009
27 October 2009 - Mr. Tsuguhiko Kadokawa, CEO of Kadokawa Group Holdings, will be leading the opening keynote address titled 'Bringing Japan's Content to the World - Think Globally, Act Locally.' The keynote aims to cover the digital trend, whereby there will be a convergence in the industry merging the media types with production content. With new demands of the industry, there is a need to realign how companies function to strengthen their competitiveness in the future.

Running in its first year, AAC09 has chosen ‘Globalisation of Asia's Soft Power’ as its topic and is centered on the themes of Create, Manage and Engage. The conference targets creative studios, media owners, publishers, content owners, marketers, brand agencies and music labels. The conference will cover some of the key issues faced in the creation, sustainability and interest of original content.

Industry Showcase & Business Matching Session

The 50 minutes Industry Showcase and Business Matching segment is where leading production studios will showcase their new IP. The works includes completed programmes that are seeking distribution partners as well as those at its initial stages of concept.

Top Japanese production studios, Madhouse, Tatsunoko Production, Production IG, and Gonzo have confirmed their attendance. Other production studios from the region that will be showcasing their works include Peach Blossom Media (Singapore), Egg Story Creative Productions (Singapore), Border (M) Sdn Bhd (Malaysia), Sun Woo Entertainment (Korea), Tuldok Animation Studios Inc. (Philippines) and Main Motion Entertainment (Indonesia).

The session was conceptualised to provide delegates a quick overview of what is available for possible investment, co-production, licensing or distributing opportunities. This session also aims to highlight upcoming trends from the animation industry and spur further growth beyond the current industrial scope.

AAC09 Speakers and Topics

* Mamoru Hosada (Director of Summer Wars' and ‘The Girl Who Leapt Through Time’) – ‘Insights into Creating Animation Blockbusters’
* Edmund Shern (CEO, Stormlion, Creator of Freedom Formula)
* – ‘Sourcing for World Class Content Production’
* CK Phoon (Deputy Chairman, Imagi International Inc.)
* – ‘Distribution of Animation Across Markets and Cultures’
* Shiro Sasaki (CEO, Flying Dog) – ‘New Dimensions in Storytelling
* – Producing Successful Anime Soundtracks’
* Danny Choo (CEO, Mirai Inc.)
* – ‘Japanese Culture Defined for a Global Audience’
* Kotaro Sugiyama (Senior Vice President, Dentsu Singapore) – ‘Brand Value Creation through Branded Entertainment’
* Vince Shortino (President, Crunchyroll Kabushiki Kaisha)
* – ‘Building Audience Relationships’

One of the Fastest Growing Sub-sectors - Interactive & Digital Media

Interactive & Digital media – which includes video games, animation, online/mobile media and new forms of digital entertainment – has skyrocketed into a multi-billion dollar business. The global videogames industry is expected to swell from US$53.9 billion in 2009 to US$68.3 billion by 2012, with Asia registering the fastest growth, according to the PriceWaterhouse Coopers' Global Entertainment & Media Outlook. The animation industry is estimated at US$160 billion as at 2008.

The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The opportunities that the field of animation provides - creatively, technologically, and economically - are crucial for a young production industry such as the one in Singapore. We believe this conference will catalyse both production and consumption levels in the animation industry.

Student tickets are now available at $180 (does not include Networking Dinner).

Tickets for Animation Asia Conference can be purchased online at Organisers have recently launched a special group booking package available through associations. Animation Asia Conference is held in conjunction with Anime Festival Asia, South East Asia's annual event that targets anyone that is interested in Japanese popular culture. AFA09 features live music concerts, and Kids Land where there will be free workshops for children, AFA09 will also feature an artist gallery showcasing works from local artists and an industry showcase from some of the top Japanese animation studios. AFA09 is organized jointly by I-Promo Events & Marketing, SOZO and Dentsu Singapore. More information on AFA09 available at


I-PROMO is a multidimensional marketing agency specializing in strategic and signature events. I-PROMO conceptualizes, develops, manages, and implements corporate and lifestyle events. The company's primary expertise lies in creating own branded, title events with local and regional sponsors and partners. With years of experience managing conventions, exhibitions, festivals, and gala events, I-PROMO produces events worthy of being called phenomenal rather than merely experiential.

As a subsidiary of Kingsmen Creative Limited, I-PROMO teams comprises of professionals with diverse talents such as conceptualization, marketing, sales, design, and construction. With streamlined operations and collaborative resources, I-PROMO consistently deliver results beyond the expectations of our clients.

I-PROMO's pool of talent is able to execute opportune, current, relevant, competitive, and profitable events that are critically aligned to clients' objectives. Over the years, the company have created events for the government and the arts, as well as the giants of retail, IT, finance, and petroleum industries.

About SOZO

SOZO represents a cutting edge entertainment and youth-marketing driven company. Made up of a diverse talented pool of industry professionals, SOZO is focused towards developing animation and entertainment content and service platforms geared at engaging young adults at both regional and global levels. SOZO's main mission is focused on delivering highly entertaining pop culture experiences, contents and products that will constantly engage, thrill and excite this young and restless market.

About Dentsu Singapore

A wholly owned subsidiary of Japan's Dentsu Inc. and an ‘Asian-born’ agency, Dentsu Singapore is a fully integrated communications agency, providing total communications solutions to both regional and local clients. The Dentsu network dates back to 1901 and has at its disposal powerful network support and resources. According to Ad Age Global, it is now the world's number one agency brand and the biggest among all major networks in Asia. Dentsu for many years has also ventured into many successful anime franchises and has a dedicated entertainment and contents division overseeing its operations.

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