Anti Social Social Club (ASSC) and Sanrio® Reunite for Fun Holiday Hello Kitty and Friends® Collaboration
Streetwear giant Anti Social Social Club (ASSC) and beloved global lifestyle brand, Sanrio® are reuniting for a special collaboration that merges rebellious spirit with classic cuteness. After dropping a limited-edition collection that featured Hello Kitty®, Cinnamoroll™, and Badtz-Maru™ earlier this year in May, the duo are back with a new capsule collection that spotlights characters like Hello Kitty®, Kuromi™, Pochacco™, My Melody™, Sanrio's newest character, Cogimyum™, and more.
This capsule collection features a range of holiday-themed tops including a coach's jacket, flannel, pullover and zip-up hoodies, crewneck sweaters, tees, as well as sweats and caps. True to ASSC's DNA, each design blends playful Hello Kitty and Friends® imagery with the brand's signature motifs: bold typography, cheerful holiday colors like red and green, and an attitude that blurs the line between misfit energy and pop-culture nostalgia.
From Hello Kitty and Friends® resting atop a red bow tie to Chococat™ getting ready to eat cake and Hello Kitty™ and Dear Daniel™ sipping on hot chocolate, these classic holiday expressions across streetwear staples capture the perfect collision of two cultural forces.
All clothing will be offered in sizing from XS-2XL with prices ranging from $45-$129. Fans will be able to purchase the merchandise on Saturday, November 15, starting at 8am PST (11am EST) exclusively via https://www.
Stay connected on social media @AntiSocialSocialClub for exclusive looks and behind-the-scenes content.
About Anti Social Social Club
Anti Social Social Club is a globally-lauded streetwear brand specializing in wearable art and collectibles. Since the brand's inception in 2014, the Anti Social Social Club logo has become an immediately recognizable pop culture symbol, driven by a passionate community of outcasts and tastemakers alike. Exclusivity is our label's ethos—informing an ultra-limited distribution model, top-tier brand collaborations, and multi-hyphenate artist partnerships.
Since its launch, Anti Social Social Club has collaborated with brands including fragment design, Nike, Vans, True Religion, COMME des GARCONS, Playboy, DHL, Samsung, Formula 1, Honda, Gran Turismo, EA Sports and many more.
About Sanrio®
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