3D Hatsune Miku Returns to FamilyMart in Latest Ad, Blooper Videos

posted on 2012-08-21 17:15 EDT by Lynzee Loveridge
Making-of video also posted for collaboration between virtual idol, convenience store chain

Japan's convenience store chain FamilyMart posted an extended version of its television commercial starring Hatsune Miku on Friday. The 30-second version of the earlier commercial combines the previously-posted ad with a second segment that features Hatsune Miku shocking yet another FamilyMart customer.

FamilyMart also posted a third "blooper" clip and a 68-second making-of video on Monday.

The collaboration between Hatsune Miku and FamilyMart is promoting the "Hatsune Miku 5th Anniversary: Miku Loves FamiMa" campaign that runs from August 14 to September 10. During the campaign, those who buy 500 yen or more of selected items will get a chance to win prizes, such as pre-paid cards, Sony Walkman digital music players, and the top prize: a Hatsune Miku original electric scooter.

The items in the campaign include mayonnaise o-musubi (rice balls), "Peyoung" salty onion yakisoba (fried noodles), and Yakitori Hachune's Chicken Burger.

Also, for the campaign's 39 day run (a wordplay on one way to pronounce "39" in Japanese as "miku"), FamilyMart stores will offer a different Hatsune Miku music video to visitors every day. To get each video, those interested must download the "grabee" app to their smartphone, run the app, and "wave" their phone in the store every day.

[Via Hachima Kikō]

discuss this in the forum (1 post) |
bookmark/share with:

this article has been modified since it was originally posted; see change history

Interest homepage / archives

Loading next article...