H&M Taps Into Otaku Style for Spring Collection
posted on by Lynzee Loveridge
Swedish clothing company H&M is tapping into a cute otaku style for some of its new spring designs. The brand is offering an original, pink-haired anime girl sweatshirt and a pink knit sweater with the phrase "Kawaii Cutie" in North American stores.
Both tops are US$24.95 and run in sizes small to large.
H&M's Japan branch is offering the same pattern as the sweatshirt on printed leggings.
[Via Rocket News 24]