Drifting Classroom Creator Designs Horrifying IDOLM@STER Girls for Snickers Campaign
posted on by Lynzee Loveridge
The girls of the The IDOLM@STER franchise have collaborated with food companies to promote brands like Curry Meshi while their male counterparts star in ads for Cup Rice. The candy bar Snickers is also a previous collaborator, but the girls have never shown this side of themselves before. A new campaign with the candy bar brand shows what happens with the idols' blood sugar gets just a bit too low.
The "Recover Idol" campaign launched on April 4 and shows characters from The IDOLM@STER Million Live! Theater Days smartphone game hankering for a Snickers. Fans can visit a special site and feed the idols via Twitter to help return them to their "cute" state.
The "scary" version of the girls was drawn by acclaimed horror manga creator Kazuo Umezu (The Drifting Classroom). The campaign includes all 52 idols from 765 productions, and participants may receive replies from idols.
In order to play, participants need to purchase a Snickers Peanut Single or Snickers Otona Bitter candy bar then take a picture of the bar in its packaging and post it on Twitter with the hashtag #アイドルを取り戻せ (Idol o Torimodose/Recover the Idol) , the full name of the idol character they want to transform, and the @sni_rep account tagged. Among the participants, some will be lucky enough to receive a "thank you" message from their idol, including voiced replies.