The [email protected] SideM Teams Up With Cup Rice

posted on 2018-03-08 15:45 EST by Jennifer Sherman

As part of its ongoing collaboration with The [email protected] franchise, Nissin Foods recently revealed a campaign involving The [email protected] SideM's S.E.M idol unit. This time, the guys are promoting Nissin Foods' Cup Meshi instant rice.

In the collaboration image above, S.E.M's Michio Hazama, Rui Maita, and Jirō Yamashita dress as key ingredients in Cup Meshi. Their costumes are reminiscent of Curry Meshi-kun, the mascot character for Nissin Foods' Curry Meshi instant curry rice cups.

All three S.E.M members also took over Curry Meshi-kun's Twitter account for their own posts about the collaboration. However, Rui's tweet missed the mark a bit.

As a former English teacher, Rui interspersed the tweet with English words in his characteristic style. Unfortunately, when Rui said "exiting campaign," it's clear he actually meant "exciting campaign." Astute fans were quick to point out the error. Perhaps it is best that Rui gave up on teaching English to become an idol. Nevertheless, Rui took the error in stride and posted a follow-up tweet in which he explained the meaning of "exiting" and advised Twitter followers to be careful on tests.

The official website for Cup Meshi will reveal full details of the collaboration on March 15.

The [email protected] SideM anime premiered on October 7, and Crunchyroll streamed the series as it aired in Japan.

[Via Nijimen]

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