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Gundam Returns to the Racetrack in Latest JRA Collaboration

posted on by Lynzee Loveridge

Japan's horse-racing association (JRA) are bringing Gundam pilots back to the track this year for a new collaboration campaign. The "Mobile Ride Gundam JRA -BEYOND THE TURF-" campaign launched its website on June 13.

The project is focused on "BEYOND: to go beyond everything" and so far includes an original video narrated by Mamoru Miyano (the voice of Setsuna F. Seiei in Gundam 00).

The campaign site also has a "Haro Gacha" function to commemorate the annual Arima Kinen race. Players can share their gacha wins on Twitter for a chance to win signed artwork and a special QUO card worth 10,000 yen.

The JRA has collaborated with Kingdom, previously partnered with works such as Attack on Titan, Evangelion, Pop Team Epic, and Sengoku Musou for similar collaborations involving online content.

The JRA's Mr. Osomatsu "Hashire! Oumatsu-san" collaboration includes an OVA and six new anime shorts. Crunchyroll streamed the Osomatsu-san Ouma de Kobanashi special.

Source: JRA x Gundam campaign page, Comic Natalie


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