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Line Friends Opens New Retail Store at Universal CityWalk Hollywood
posted on by Wonhee Cho
LINE FRIENDS opened a new retail store, LINE FRIENDS SQUARE, at Universal CityWalk Hollywood on April 25. The store features exclusive BT21 merchandise, original LINE FRIENDS character products, K-pop-related items, and collaborative collections with NBC Universal brands.
The Universal CityWalk Hollywood location marks LINE FRIENDS' third permanent U.S. store. Located next to Universal Studios Hollywood, the store uses a large LED screen at the entrance to display character content and brand storytelling.
The new store carries more than 600 items, including an exclusive BT21 Universal collection designed specifically for the CityWalk location. Other featured products include K-pop-themed merchandise such as items from ZEROBASEONE and the new COLLER NBC Universal collection, which allows customers to customize accessories featuring characters from Despicable Me, Minions, Trolls, and Felix the Cat.
As part of the grand opening, LINE FRIENDS is planning special fan events and giveaways to engage visitors.
Source: PR News Wire
