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The Pokémon Company India Details its Events at IIT Bombay Techfest 2025

The Pokémon Company held the first-ever Pokémon drone shows in the country at IIT Bombay's Techfest on December 22, December 23, and December 24. The company shared images of the drone shows and other activities.

The 29th edition of IIT Bombay's college festival took place from December 22 through December 24 and hosted Pokémon merchandise stalls, activities involving the Pokémon Go and trading cards applications, and a parade featuring Pikachu dressed as Santa that moved across campus throughout the day. The Pokémon drone shows were the first of its kind to feature Pikuchu in kurta and saree as well.

Corporate officer at The Pokémon Company Susumu Fukunaga stated that the company looks forward to “building on the success of Pokémon Fiesta with many more dynamic, community-driven experiences across India in the coming years.”

Recently, toy store chain Hamley's hosted Pikachu meet and greets across eight cities.

The Pokémon Carnival and Pokémon Run events took place from February 27 through March 2 at Jio World Garden, BKC, Mumbai, India. The Pokémon Company hosted a meet and greet, stage show, and games at Palladium, Mumbai, India on March 29 and March 30, 2024.

The first Pokémon Mela event took place in November 2023 at DLF Mall of India, Noida. It took place at DLF Avenue, Saket, New Delhi and at DLF Promenade, Vasant Kunj, New Delhi in December 2023. Mumbai had its Pokémon Mela from May 31 to June 2, 2024 at Phoenix Marketcity. A Pokémon Mela event took place from December 6 to December 8, 2024 at Phoenix Marketcity, Vimannagar, Pune.

The events included Pikachu dance performances and parades, Quiz contests with giveaways and prizes, screenings of Pokémon animation videos, colouring activities, and a Pokémon photobooth. Participants of the photobooth activity had the opportunity to enter a post-and-win giveaway for Pokémon plush toys. The events also included special Pokéstops for the Pokémon GO app.

The Pokémon Company previously stated that the Pokémon Mela is the first in a series of initiatives planned to enhance the presence of Pokémon in India. Fukunaga stated at the Pokémon Festivities event in October 2024, "We want to take our events to many other cities and not just Tier 1 cities." Fukunaga had stated the company wants "to create more and more opportunities to reach out to the audiences in India and find a place in their everyday life. We believe that on-ground events are key to fostering meaningful interactions with existing Pokémon fans, while carving a way to connect with new ones." The event also saw the launch of the Pokémon-themed festive Yakult gift packs.

Source: Press release