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Jakks picks up Dragonball License

posted on by Christopher Macdonald
Funimation awards master toy license for Dragon Ball properties to Jakks in wake of Irwin bankruptsy

Jakks Pacific, Inc. has the master toy licenses for Dragon Ball, Dragon Ball Z and Dragon Ball GT and will develop, manufacturer and distribute action figures, action figure accessories and vehicles based on the various Dragon Ball titles.

Excertps from Press Release:

JAKKS signed a 3-year license for Dragon Ball(r), Dragon Ball Z(r) and Dragon Ball GT(r), and expects to show products for 2003 as early as New York International Toy Fair in February 2003. Both parties anticipate a smooth transition and expect product to ship immediately.

Dragon Ball(r), the worldwide phenomenon, has spawned some 500 episodes that are produced and licensed for North America, Australia and New Zealand by FUNimation. The strength of the brand is very evident. Lycos just announced that "Dragon Ball" was the most searched for topic for 2002. After capturing the title last year, Dragon Ball(r) becomes the only topic to ever repeat on the top of the "Web's Most Wanted." Dragon Ball Z(r) videos are consistently listed in the top-selling video charts, and over 15 million videos have been sold. Also, during the first week of the fall season push, Dragon Ball Z(r) was the #1 program of the week on all cable television with tweens 9-14, boys 9-14 and men 12-24.

JAKKS started negotiating terms for the license (Dragon Ball(r), Dragon Ball Z(r), Dragon Ball GT(r)) immediately following Toronto-based Irwin Toys bankruptcy announcement. The agreement was finalized through Canadian and U.S. courts on Monday, December 23, 2002. Irwin Toy Ltd. had previously held the licensing rights for Dragon Ball(r) and Dragon Ball Z(r).

About Jakks Pacific, Inc. :
Jakks Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names including Flying Colors(r), Road Champs(r), Remco(r), Child Guidance(r), Pentech(r), Trendmasters(r), Toymax(r), Funnoodle(r), Laser Challenge(tm) and Go Fly a Kite(tm). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(tm) video games. For further information, visit www.jakkspacific.com.

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