Sanrio/Sega's Jewelpet Preview Commercial Streamed
posted on by Egan Loo
The official website for the Japanese broadcaster TV Osaka has begun streaming a 30-second commercial to preview the new television anime series based on Sanrio and Sega's Jewelpet toy line. Each Jewelpet is a stuffed animal linked to the online Web-Gurumi site via a secret password. The 33 animals are named after jewels, such as the Japanese rabbit Kōraku ("Ruby"), the Cavalier King Charles spaniel Sapphire ("Sapphy"), and the Persian cat Garnet ("Net"). In the storyline, these pets belonged to magicians in "Jewelland" and can use magic themselves, thanks to their jewel eyes. They study every day to learn how to use magic. The rabbit Ruby accidentally gets sent over to the human world and becomes the partner of a second-year middle school girl named Rinko Kōgyoku.
The television anime will premiere in Japan on April 5. It essentially replaces Sanrio's My Melody anime franchise, which ended on Sunday with the finale of the fourth My Melody series, Onegai My Melody Kirara.
Source: Moon Phase
Image © '08/'09 Sanrio/Sega Toys
S, S/W, TVO, JLPC
this article has been modified since it was originally posted; see change history