• remind me tomorrow
  • remind me next week
  • never remind me
Subscribe to the ANN Newsletter • Wake up every Sunday to a curated list of ANN's most interesting posts of the week. read more

20,000 Evangelion Mobile Phones Sell Out in 5 Hours

posted on by Egan Loo
Director Anno, Studio Khara supervised 90,000-yen phone's design for next film

Not-So-Daily Link of the Day: Pre-orders for the 20,000 "Eva Mobile Phones" — the phones whose design Hideaki Anno and Studio Khara supervised for their next Evangelion film — sold out on Friday in just five hours. The "Nerv-only" phone will appear in Evangelion: 2.0 You Can (Not) Advance, the second of Anno and Khara's four theatrical remakes of Gainax's Neon Genesis Evangelion science-fiction television anime series. The NTT Docomo shops of telecommunications provider NTT began taking pre-orders for Sharp's SH-06A NERV phone for 90,000 yen (about US$900) on Friday at 10:00 a.m. By 3:00 p.m, NTT Docomo had to announce that all phone pre-orders had sold out. 10,000 more phones will be sold in regular stores from the end of this month until the beginning of July.

In the fictional story, the "Type 5 information management and control device" was developed for personnel of the secretive Nerv organization, using MAGI System technology that has rarely been provided to civilian companies. The 135-gram (4.76-ounce) phone features a 3.3-inch main display, a 10-megapixel outer camera, and a 0.4-megapixel inner camera. A Nerv logo hologram appears on the matte-coated casing, and the phone comes with an exclusive Frame Holder 01 case/stand and a Nerv 50% Be@rbrick mascot strap. Users can choose from over 2,000 Evangelion-theme menu layouts, alert window animation sequences, vocal ringtones, sounds, clock displays, and standby images.

The second film will open in Japan on June 27. Funimation announced on New Year's Eve that it will release the first film in the remake, Evangelion: 1.0 You Are (Not) Alone, in North America this year.

Source: Mainichi Shimbun's Mantan Web, Keitai Watch

Images © Khara

discuss this in the forum (31 posts) |
bookmark/share with: short url

this article has been modified since it was originally posted; see change history

News homepage / archives