Disney, Bandai, Aniplex Top Japan's 2009 Animation Sales
posted on 2010-03-31 01:38 EDT by Egan Loo
GfK Marketing Japan has announced its GfK Certified DVD Software 2009 report on the state of the Japanese DVD and Blu-ray market on Tuesday. GfK based its report on a survey of a panel of Japanese retailers who deal with packaged video software, including their point-of-sale data.
Walt Disney Studio Home Entertainment (WDSHE), the distributor of Disney, Pixar, and Studio Ghibli films in Japan, held the largest share of the animated DVD and Blu-ray market (by the number of units sold) at 16.8%. WDSHE's release of Studio Ghibli's Ponyo was the #1 selling release by units sold.
The distributor Bandai Visual fell from #1 to #2 with 15.2% of the market. Another market survey firm, Oricon, reported Bandai Visual as the #1 distributor of 2009, but Oricon based its results on the amount of yen earned, not the number of units sold.
Aniplex (Kara no Kyoukai - the Garden of sinners, Bakemonogatari) was #3 with 13.1%.
Warner Home Video topped the overall packaged video software market at 17.3%, followed by Sony Pictures Entertainment (11.3%) and 20th Century Fox Home Entertainment (9.4%).
In the overall Blu-ray market, Bandai Visual was #1 at 15.4%, followed by Warner Home Video (12.2%) and Sony Pictures Entertainment (7.7%). Evangelion:1.11 You Are (Not) Alone was the #1 selling Blu-ray release by units sold. The Blu-ray market in Japan grew 2.8 times to 20 billion yen (about US$210 million). Half of the Japanese Blu-ray market was animated works.