Shogakukan to Sell New Manga Mag Only at 7-Eleven Japan
posted on by Crystalyn Hodgkins
The Japanese publisher Shogakukan will launch its new monthly seinen manga magazine Hero's exclusively at 7-Eleven convenience stores in Japan on November 1. Each magazine issue will retail for 300 yen (about US$3.90), less than the usual 400 to 500 yen (US$5.20 to US$6.50) that most monthly manga magazines charge. Shogakukan plans to set the magazine's circulation at 200,000 copies (or about 15 copies per store).
The magazine will feature 10 new serialized works, including new manga from Tohru Fujisawa (GTO, GTO: Shonan 14 Days) and Motoka Murakami (Jin, Musashi no Ken). Shogakukan is also planning anime adaptations of some of the magazine's serialized works. Shogakukan plans to market the new magazine through storefront sales promotions, television commercials, and train advertisements.
Update: More information about pricing and circulation added.
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