K-ON! by the Numbers: Sales of 'Phenomenon' Outlined
posted on by Egan Loo
With the consent of the magazine's editors, the news site Narinari.com outlined Nikkei Entertainment magazine's report on "Understanding the K-ON! Phenomenon" on Saturday. Before Nikkei Entertainment's December issue shipped with the report on Friday, Nikkei already revealed that goods tied to the slice-of-life manga and anime franchise have surpassed 15 billion yen (about US$192 million) in sales:
- Copies of the 39 CDs tied to the two anime seasons sold: 2.8 million
- Copies of Blu-ray Discs and DVDs sold: 1.1 million
- Copies of kakifly's original manga volumes sold: 2.5 million
- Number of different tie-in items: Over 1,050
Among the companies that are collaborating with the December 3 opening of the K-ON film are the LAWSON chain of 9,000 convenience stores, the Lotteria fast-food restaurant chain, the Denny's family restaurant chain, the Universal Studios Japan amusement park, and the Lumine department stores.
Despite the earlier high sales for K-ON, the television broadcaster TBS said in its second-quarter (July-September) earnings report that revenues from the K-ON anime are taking a step back during the current fiscal year, which will end next March. TBS reported that revenues from all anime franchises from the current fiscal year's first half were 1.022 billion yen (about US$13 million), a drop of 164 million yen (US$2.1 million) from the same period last year.
TBS did note that the "K-ON! Live Event ~Come with Me!!~" moved over 60,000 DVDs and Blu-ray Discs, and it projects that the K-ON! film will have a positive impact in the second half.
In addition to covering the film's opening and the overall phenomenon, the current Nikkei Entertainment issue published pieces on the making of the music, the production of the anime itself with the director and writer, and the main voice actresses. Nikkei Entertainment interviewed all five voice actresses — Aki Toyosaki (Yui Hirasawa), Yōko Hikasa (Mio Akiyama), Satomi Satou (Ritsu Tainaka), Minako Kotobuki (Tsumugi Kotobuki), and Ayana Taketatsu (Azusa Nakano). The issue also ran a feature about the current state of anime with interviews with SKE48 idol group member Rena Matsui and the "queen of anime songs" Nana Mizuki.