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Google Chrome's Hatsune Miku Ad Wins Bronze in Cannes Lions
posted on by Egan Loo
Japanese ad with Vocaloid idol honored in world's largest ad festival
Google Chrome Japan's commercial featuring the Vocaloid idol Hatsune Miku has won the Bronze Lion Award in the Direct Lions category of the Cannes Lions International Festival of Creativity. The awards honor "excellence in creative communications" in the advertising industry. The festival, the world's largest dedicated to advertising, is running in the French city of Cannes from June 17 to June 23 (roughly one month after the more famous Cannes Film Festival).
The ad for Google's web browser features the livetune song "Tell Your World" with Hatsune Miku and also shows footage from Mikunopolis in Los Angeles, the July 2 concert at Anime Expo.
[Via Hatsune Miku Miku]
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