GREE, bilibili Establish Collaboration for Smartphone Games, VTubers
posted on by Karen Ressler
Japanese Internet media company GREE and Chinese streaming platform bilibili announced on Tuesday that they have entered a business partnership for game apps and virtual YouTubers (VTubers).
As part of the collaboration, the two companies will launch a joint venture named bG Games in Tokyo. The first project for the bG Games will be a smartphone game for the Japanese and Chinese markets. Straight Edge representative director Kazuma Miki and Sisilala president Takehiro Andō are producers on the project.
In addition, the two companies will establish a company in Tokyo focused on VTubers for the Japanese and Chinese markets.
GREE is known for its social network service and smartphone games, but it recently launched a virtual YouTuber business venture named Wright Flyer Live Entertainment in April.
bilibili was founded in 2009, and is China's largest streaming platform for Japanese animation, above TencentVideo and iQIYI. The company streams anime titles and also invests in anime productions. The website also includes Chinese animation and user-uploaded content. The service collects both advertising revenue and pay-per-view subscription charges.