A.D. Vision's Kevin Corcoran Addresses Licensing Conference


Kevin Corcoran of A.D. Vision, Inc. (ADV) will offer insights into building successful merchandising partnerships with major retailers, as part of the November 2-4 LINK event (License Magazine's Licensing International Networking Conference) in Miami, Florida. ADV, through its subsidiary, ADV Films, is the leading producer and distributor of Japanese animation (anime) and related products, capitalizing on one of the hottest trends in entertainment.

LINK, presented by License! Magazine, is an executive-level conference and networking opportunity tailored to licensing executives. On the second day of the conference, Corcoran will address attendees on how to successfully pitch a new product to major retailers, including Best Buy, Musicland and Suncoast, as well as how to then develop strong partnerships with these retailers in an effort to build a loyal and solid consumer base. Corcoran will provide specific examples of how ADV has collaborated with retailers to grow America's anime fans into one of the fastest growing consumer segments of entertainment goods and services. He will also discuss how the company utilized stellar relationships with retailers to expand beyond its core business into new areas such as publishing and merchandising.

Corcoran serves as EVP, COO and CFO of Houston-based ADV, which has helped fuel the burgeoning anime business into an estimated $4.5 billion industry. Primarily known for its success in the home video market, ADV is now experiencing unparalleled growth due to strategic expansions into cable television, publishing and consumer goods. Their ADV Toys division, created in August 2003, creates and markets exclusive toys and collectible merchandise based upon the company's extensive film, manga (graphic novel) and original content holdings. In only its first year, the division has brought to market merchandise in a number of categories, including hats, lunchboxes, plush toys, t-shirts and more. The company will begin meeting with potential licensees in 2005 for a full-scale merchandising campaign on behalf of its hundreds of titles.

Since it was founded 12 years ago as an importer of Japanese animation titles, A.D. Vision, Inc. has grown exponentially. It now encompasses a multitude of complementary media divisions, spanning television, publishing, licensing and merchandising and continues to identify new areas for growth. The company maintains two publishing arms: Newtype USA, the premier monthly anime and manga magazine, and ADV Manga, publishers of graphic novels.

In December 2002, ADV also launched Anime Network,™ America's first and only television network dedicated exclusively to anime and anime-related programming. After its initial launch as a video-on-demand (VOD) service on one cable system (Comcast) in one city (Philadelphia), the channel has grown to reach across 55 cities and 11 million homes. The network also recently became the first and only cable channel to grow from a strictly VOD service to a linear, 24-hour, seven days a week channel when it launched on Insight cable systems in Columbus, Ohio in July 2004.

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