Hello Kitty Upgrades Online Community

Jul 19th 2006
Storage Increased 25-fold; New Services & Exclusive Content

New York, N.Y. �V July 12, 2006: Sanriotown (www.sanriotown.com), the
official online home of Hello Kitty and Friends, today announced
several
service upgrades and enhancements. Sanriotown is a community web site
that
provides free email on unique @hellokitty.com accounts. Sanriotown also
provides message boards, downloads and games, mailing lists, avatars,
and
more. Among the recent improvements are technology and service upgrades
as
well as exclusive new content, including:

�P 500 MB basic email account storage
�P Video clips
�P Computer desktop icons
�P MSN skins and emoticons
�P Printable calendars
�P Screen savers
�P Themed browser designs
�P Wallpapers
�P E-cards
�P Avatars
�P Mailing lists

Also included are downloadable animation trailers, coming attractions,
interviews with Hello Kitty designers, and much more content that can
be
found nowhere else. The new Sanriotown lets fans from all around the
world
access the new services and materials for the first time; upgrades
apply to
both new and existing user accounts. Sanriotown services are provided
by
Outblaze.


About Sanriotown
Sanriotown was set up in 2000 to be the official online home of Hello
Kitty
and friends. The site offers a wide range of free and premium services,
regular events and contests, and a lively community of users. Visit
Sanriotown at www.sanriotown.com.

About Sanrio
Sanrio Company Ltd. develops and distributes a unique line of over
12,000
children's gifts, stationery and accessory items. Hello Kitty is the
company's flagship character. Sanrio��s principal business activities
include the design and sale of social communication gifts and greeting
cards, publication and distribution of books and magazines, character
licensing and adaptation services, and others. Consumers are primarily
women
of all ages. Sanrio was established in 1960, and has built a strong
offline
brand with a large consumer base and growing online following. For more
information please visit www.Sanrio.com.

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