Lycos Announces the Most Popular Internet Search Terms of 2007 and the Ones to Watch in 2008

Dec 10th 2007
POKER Trumps all Other Search Topics to Top Lycos Year-End List for 2nd Consecutive Year

SADDAM HUSSEIN EXECUTION, Most-Search News Event of 2007; "DANCING WITH THE STARS," Top TV Show; "TRANSFORMERS," Top Film

BRITNEY SPEARS, Most-Searched Woman,
CLAY AIKEN Web's Most Wanted Man

TMZ, Most Popular Blog Site


WALTHAM, Mass. - December 10, 2007 - Lycos, Inc. (http://www.lycos.com), a leading provider of social publishing, media and search services, today announced its 8th annual list of top 50 search terms for the year 2007, based on The Lycos 50TM, a weekly list of the most popular people, places and things Lycos users search for every day. The Lycos 50 Top Search Terms of 2007 list is based on Lycos user searches from Jan. 1, 2007 through Dec. 1, 2007. For a complete list of The Lycos 50 Top Search Terms of 2007 and for in-depth test of The Lycos 50 Daily Report, go to http://50.lycos.com. Reader of The Lycos 50 can also share their thoughts on this year's list on The Lycos 50 Blog located at The Lycos 50 Blog.

The Lycos 50 Top 10 Search Terms for 2007 are:
1) Poker
2) MySpace
3) Britney Spears
4) Paris Hilton
5) Golf
6) YouTube
7) Naruto
8) Disney
9) Pokémon
10) WWE

For the second year in a row, Poker draws the top spot, generating more search activity with Lycos users in 2007 than any other search term. Propelled by the continued success of the World Poker Tour and numerous televised celebrity poker tournaments, online interest in Poker dominates Lycos's search logs week after week. Even the headline-grabbing tabloid antics of Britney Spears were unable to topple Poker from the number one spot on this year's list. Britney does however reign supreme among the most-searched women of 2007, generating more searches than Paris Hilton, Pamela Anderson and Anna Nicole Smith. Two newcomers to the Lycos 50 Top Search List of 2007 are Disney's "High School Musical" star Vanessa Hudgens and "American Idol" contestant, Antonella Barba. While each gained a good deal of attention from their television face time in 2007, it was the individual nude photo scandals that drove search interest in the young starlets over the top. Despite the Hudgens' debacle, the "High School Musical" juggernaut, combined with "Hannah Montana" mania helped to propel Disney to achieve all-star search status in 2007, making The Lycos 50 Year-End list for the first time ever.

Hugely popular web sites had big showings this year, including the premiere destination to view all things video, YouTube, which jumps into the top 10 on the Lycos 50 Top Search Terms of 2007, quadrupling in search popularity over the past year. Facebook also makes its debut at number 27 on the Lycos 50 list of Top Search terms of 2007, jumping 200 percent in search popularity compared to this time last year. But it was MySpace that consistently delivered high volumes of search activity weekly, generating 55 percent more search interest than YouTube, making it the second most popular search term overall in 2007, behind Poker. Meanwhile, gossip blog TMZ.com bumped Perez Hilton from the top spot, generating more searches than all other blog sites with Lycos users in 2007.

In the television world, "Dancing with the Stars" waltzed into the hearts of TV viewers and web users alike in 2007, knocking "American Idol" to the number two most-searched television show this year. Behind the scenes drama involving several of the dancing stars, including Marie Osmond fainting on live television, helped to drive online interest in the ABC hit show. This year's top TV list also sees the debut of several new shows including "Hannah Montana," "Gossip Girl," "Heroes" and "Entourage," while popular animated series like "South Park," "Family Guy," and "The Simpsons" fail to make the 2007 list of top TV shows. This also marks the first time since 2000 that "The Simpsons" and "South Park" do not appear on the Lycos 50 year-end list of top TV shows.

From the small screen to the big screen, "Transformers" is the top film of 2007 with Lycos users, followed by a list of movie sequels including "Pirates of the Caribbean 3," "High School Musical 2," "Spider-Man 3" and "Ocean's 13." And while the male stars of the big screen generate mega headlines offline, Clay Aiken continues to be the leading man online with web users, taking the top spot as the most-searched man of 2007 for the second year in a row. Rappers dominate the list of top men in 2007, including Tupac Shakur and 50 Cent who reemerge on this year's list after fading in 2006. However, notably absent from the list of most-searched mean in 2007 is Howard Stern. While Stern consistently ranks number one as the most popular talk radio personality with web users year after year, this marks the first time Stern has failed to generate enough online interest to make the year-end list of top search terms.

The biggest news story of 2007, based on web search activity, was the Execution of Saddam Hussein. While many traditional news organizations refused to air footage of the actual hanging death of the former Iraqi President, video of the execution ultimately surfaced online, sending web users scouring the Internet in search of Hussein's hanging. Web users also appeared far more interested in the debut of Apple's iPhone and the Michael Vick Dog-Fighting Scandal in 2007, than the War in Iraq, which failed to make the list of top news events for the third consecutive year.

The Ones to Watch in 2008:
The following terms had strong showings in 2007, and based on growing search queries, The Lycos 50 predicts these are the ones to watch in 2008. From the political stage, the terms 2008 Presidential Election, along with presidential candidates Hillary Clinton, Barack Obama, and Ron Paul, and the environmentally conscious term, Going Green are expected to rise significantly in the coming months. The 2008 movies already generating buzz online are highly-anticipated films based on popular TV series and sequels including Batman: The Dark Knight, Sex and the City movie, X-Files movie, Cloverfield, Indiana Jones 4, Harry Potter and the Half-Blood Prince, and Forgetting Sarah Marshall. Also look for TV and film actors Seth Rogan, Michael Cera, Jenna Fischer, Miley Cyrus, and Christina Bale to put up big search numbers in the coming year. Television shows predicted to score hits online in 2008 include "LOST," "American Idol," "Survivor" and "30 Rock," while from the music scene, OneRepublic will rock web users. In the video game space, expect to see titles like Guitar Hero 3, Grand Theft Auto IV, Spore, Mario Kart, Halo Wars, and Super Smash Bros. Brawl lead the way in record sales. Elsewhere in digital products, look for Pleo (robotic dinosaur toy), Digital TVs, and the iPhone/iTouch to increase in popularity in 2008. And from the Internet space, Facebook will continue to heat up along with the explosive growth of online video content, particularly YouTube political/parody ads.

Top 10 Women of 2007:
1) Britney Spears
2) Paris Hilton
3) Pamela Anderson
4) Anna Nicole Smith
5) Vanessa Hudgens
6) Antonella Barba
7) Beyonce
8) Lindsay Lohan
9) Trish Status
10) Shakira

Top 10 Men of 2007:
1) Clay Aiken
2) Tupac Shakur
3) Nelly
4) Akon
5) 50 Cent
6) Chris Brown
7) Zac Efron
8) Eminem
9) Justin Timberlake
10) Bow Wow

Top 10 Films of 2007:
1) Transformers
2) Pirates of the Caribbean 3
3) High School Musical 2
4) Spider-Man 3
5) Borat
6) Superbad
7) Knocked Up
8) Beowolf
9) Ocean's 13
10) 3:10 to Yuma

Top News Stories of 2007:
1) Saddam Hussein Execution
2) Iran Conflict
3) Pakistan Conflict
4) Global Warming
5) Debut of iPhone
6) Al Jazeera
7) Gas Prices
8) Illegal Immigration
9) Michael Vick Dog-Fighting Scandal
10) North Korea Nuclear Situation

Top 10 Blog Sites of 2007:
1) TMZ
2) Perez Hilton
3) Kotaku
4) Huffington Post
5) Pink is the New Blog
6) Engadget
7) PostSecret
8) Daily Kos
9) Gizmodo
10) Defamer

Top Fads of 2007:
1) Poker
2) MySpace
3) YouTube
4) Runescape
5) Facebook
6) Harry Potter
7) South Beach Diet
8) Webkinz
9) The Sims
10) Neopets

Top Television Shows of 2007:
1) Dancing with the Stars
2) American Idol
3) Hannah Montana
4) Lost
5) Prison Break
6) Heroes
7) CSI
8) Gossip Girl
9) The Office
10) Entourage

Top 10 Bands of 2007:
1) Green Day
2) Pussycat Dolls
3) Fall Out Boy
4) Nickelback
5) Guns N Roses
6) Rolling Stones
7) Evanescence
8) Black Eyed Peas
9) All American Rejects
10) The Fray

Top 10 Sports Stars of 2007:
1) Anna Kournikova
2) Maria Sharapova
3) Cristiano Rinaldo
4) Tiger Woods
5) Danica Patrick
6) Michelle Wie
7) Barry Bonds
8) Lucas Neill
9) Lance Armstrong
10) Tom Brady


About LYCOS, Inc.
LYCOS, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema and SparkCast video platforms, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, and The Lycos 50TM. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.


2007 Lycos, Inc. Lycos is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

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