Oblivion Island Wins Chairman Prize at the 25th Digital Content Grand Prix

Tokyo, October 8, 2010

Shinsuke Satō's CGI animated feature film "Oblivion Island: Haruka and the Magic Mirror" has been awarded with the DCAJ Chairman Prize at the 25th Digital Content Grand Prix. The award ceremony will be held in Tokyo on October 15, 2010.

The Jury Committee commented their decision as follows: "From the Jury comment: The mainstream of made-in-Hollywood American animation has consolidated around three-dimensional computer-generated images. In this context, "Oblivion Island" aims to establish a Japanese way to CG animation, in a challenging effort where both three- and two-dimensional expressive renderings are harmonically implemented.

This effort demonstrates spirit of trial and innovation that should be regarded as an essential driving force in the evolution process of the animation industry."

The 25th Digital Content Grand Prix, cosponsored by Ministry of Economy, Trade and Industry (METI) and the Digital Content Association of Japan (DCAJ) praises those people or companies who brought such technologies, service systems, and hit digital content that helped the Japanese digital content industry grow in 2010.

Production I.G's first 3DCGI feature film, "Oblivion Island" has received several recognitions so far, such as Animation of the Year at the Japan Academy Prizes, Jury Prize - Special Mention at Fantasia 2010, Special Jury Prize at SICAF 2010 (Republic of Korea), Nippon Cinema Award at the Nippon Connection Film Festival (Germany), Jury Recommended Work in the Animation Division of the 13th Japan Media Arts Festival (2009), and Visual Technology Award for the animation section of the 9th annual Video Technology Awards, sponsored by the Motion Picture and Television Engineering Society of Japan. After its international premiere in competition at Sitges 09, the movie had its North American premiere at the New York International Children Film Festival 2010.

STORY Haruka is an ordinary teenager. Her mother passed away when she was a kid, and her father looked after her ever since. But now that she' s 16, communication with her ever-absent workaholic father is not at its best, and “home” has become synonymous of solitude. One day, in a shrine yard, Haruka spots a strange creature resembling a fox, carrying a toy plane. But as she goes after the funny animal, she finds herself on... Oblivion Island! This is a strange world made of memorabilia. And here, Haruka will encounter the memories of her childhood. But humans are not supposed to be on Oblivion Island, and the Baron, who rules that world, has put his eye on that unexpected intruder... And from here, the story bends dramatically into an unpredictable direction at increasing and uncontrolled speed... Will Haruka find her long lost memories and finally make it up with them?

ABOUT PRODUCTION I.G Established by Mitsuhisa Ishikawa in 1987, Production I.G is one of the world's leading animation studios. With its cutting-edge works, such as "Ghost in the Shell" (1995), "Jin-Roh" (2000), "Blood: The Last Vampire" (2000), "Kill Bill: Vol. 1" (animation segment, 2003), "Innocence" (2004) and "The Sky Crawlers" (2008), I.G has gained high reputation around the globe, inspiring Hollywood creators such as James Cameron, Quentin Tarantino and the Wachowski brothers.

Official Website: http://www.production-ig.com Int'l Sales and Publicity Contact: francesco (at production-ig.co.jp)

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