Konami Cross Media NY Licenses All Three Seasons of Yu-Gi-Oh! Go Rush!! to the UK's ITVX, Tapping Into Growing Anime Demand

NEW YORK, NY – December 30, 2025– Konami Cross Media NY, Inc., which manages the Yu-Gi-Oh! brand outside of Asia, and ITVX, the UK's freshest streaming service, today announced a new licensing agreement that will bring all three seasons of the hit anime series Yu-Gi-Oh! Go Rush!! to audiences across the UK.

The deal reflects the increasing popularity and strong market demand for high-quality anime content on global streaming platforms.

Yu-Gi-Oh! Go Rush!!, the eighth series in the franchise, introduces an action-packed new world and the "Rush Duel" format, captivating a new generation of fans while retaining the dedicated legacy audience. The series follows intergalactic warrior Yudias Velgear and the residents of Mutsuba Town as they navigate new dueling adventures.

The acquisition of the full series by ITVX highlights a strategic move to diversify and expand its anime catalog, recognizing the genre shift from a niche market to a mainstream entertainment powerhouse.

Mark Kirk, Senior Vice President of Distribution at Konami Cross Media NY, noted the significance of the agreement, stating, “Anime has become a major part of global entertainment, and Yu-Gi-Oh! is a big part of that story. We're excited to team up with ITVX to bring the newest series to fans in the UK.”

Darren Nartey, Head of Acquisitions, ITVX, added, “Yu-Gi-Oh! has a passionate fan base in the UK, and Yu-Gi-Oh! GO RUSH!! represents an exciting new chapter for the franchise. We're thrilled to be partnering with Konami Cross Media NY to make the full series available on ITVX for our viewers to enjoy.”

With a distribution history spanning more than two decades, the Yu-Gi-Oh! franchise boasts over 1,000 episodes across its various series, offering a robust library of evergreen content that is ideal for streaming platforms like ITVX.

About ITVX
Launched in late 2022, ITVX is the UK's freshest streaming service, letting viewers stream new programme exclusives, with adverts, for free; ranging from premium dramas, documentaries, US series, comedy and reality shows to blockbuster films and much, much more. ITVX is the first streaming service in the UK to offer viewers the flexibility to access free content with ads and ad-free paid subscription, all in one place. ITVX live streams must-watch events, from live sport to Love Island, as they are broadcast on ITV's channels. ITVX also offers an ever-changing host of exclusive themed channels in line with viewer preferences and popularity; these constantly evolving pop-up channel tools provide a scheduled experience through a streaming service.

About Yu-Gi-Oh!
Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years, the Yu-Gi-Oh! Card Game has amassed a fervent following and the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the original Manga as well as watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing the Yu-Gi-Oh! TRADING CARD GAME and Yu-Gi-Oh! digital titles. The future is bright for the Yu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.