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NEWS: Pioneer Changes Name


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Zac
ANN Executive Editor


Joined: 05 Jan 2002
Posts: 7907
Location: Anime News Network Technodrome
PostPosted: Fri Sep 26, 2003 1:13 pm Reply with quote
Anyone else think this totally sounds like a Resident Evil corporation? I mean, I expect that some time in the future they'll be developing biochemical products that secretly turn people in to zombies. Can't you just see it? "GENEON: Building Tomorrow Through Science."
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Cassandra



Joined: 13 May 2002
Posts: 1356
Location: Birdsboro, PA
PostPosted: Fri Sep 26, 2003 1:18 pm Reply with quote
Well...ya know...there is a billion years there in the name. Maybe they just want to make sure that the same people will be working there forever.


(Don't be fooled by the stocks that I got. I'm still, I'm still Geneon the block!)
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Ataru



Joined: 04 Jan 2002
Posts: 2266
Location: Missouri (Strikeman)
PostPosted: Fri Sep 26, 2003 1:19 pm Reply with quote
Yeah, at first I thought it said Genom. Razz Well, now I got to stop myself and change Pioneer to Geneon. Got to love that business world.
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The Ramblin' Wreck



Joined: 07 Apr 2003
Posts: 924
Location: Teaching Robot Women How To Love
PostPosted: Fri Sep 26, 2003 1:30 pm Reply with quote
... so they go from Pioneer (the first, boldy going where no man has gone before) to Geneon(a billion years old, ie. a rock)

Gotta love those corporate focus grouups.
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AnnaMayInsider



Joined: 21 Jul 2003
Posts: 5
PostPosted: Fri Sep 26, 2003 2:04 pm Reply with quote
it could have been something like elatio or sparkle.
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Delthayre



Joined: 05 Jan 2003
Posts: 414
Location: One of the good United States
PostPosted: Fri Sep 26, 2003 2:12 pm Reply with quote
The sad thing is, somewhere, some witless bore in advertising thinks he's been very clever.

Last edited by Delthayre on Fri Sep 26, 2003 3:07 pm; edited 1 time in total
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LordByronius
ANN Columnist


Joined: 06 Feb 2002
Posts: 861
Location: Philippe for America! He is five.
PostPosted: Fri Sep 26, 2003 2:46 pm Reply with quote
It's synergy-tastic!!!

Although for some reason I'm reminded of that Simpsons episode with the Mr. Sparkle advertisement. "Mr. Sparkle, a joint production of Matsumura Fishworks, and..." something else, I forget.

"Join me or die! Can you do any less?"
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GATSU



Joined: 03 Jan 2002
Posts: 14509
PostPosted: Fri Sep 26, 2003 3:07 pm Reply with quote
Zac: I thought Pioneer was already run by zombies, considering how crappy their line-up is in general.
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Godaistudios



Joined: 12 Jun 2003
Posts: 2071
Location: Albuquerque, NM (the land of entrapment)
PostPosted: Fri Sep 26, 2003 3:22 pm Reply with quote
Given the name recognition, anybody else here think it was a bad idea to change the name from something well known to something else in general?

And yes, I agree that the new name is odd...
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Nuriko-chan



Joined: 10 Sep 2003
Posts: 192
Location: Konan
PostPosted: Fri Sep 26, 2003 4:34 pm Reply with quote
Geneon? Geez, that sounds like some kind of Pokemon... I liked them as Pioneer. I could actually recognize them, and I'll always remember them as Pioneer, since they put out two of my favorite series (Fushigi Yuugi and Tenchi Muyo) under that name...
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Kanna no Mai



Joined: 06 Sep 2003
Posts: 164
PostPosted: Fri Sep 26, 2003 7:48 pm Reply with quote
That name is really odd.

Geneon...what the heck does Geneon mean?
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Ataru



Joined: 04 Jan 2002
Posts: 2266
Location: Missouri (Strikeman)
PostPosted: Fri Sep 26, 2003 8:48 pm Reply with quote
Kanna no Mai wrote:

Geneon...what the heck does Geneon mean?

The Ramblin' Wreck wrote:
... so they go from Pioneer (the first, boldy going where no man has gone before) to Geneon(a billion years old, ie. a rock)

ANN article wrote:
The new name, Geneon, is derived from the words generate and eon (Eternity or a Billion years).

Confused Reading is fun.
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Shorty22



Joined: 09 Aug 2003
Posts: 504
PostPosted: Fri Sep 26, 2003 9:42 pm Reply with quote
Who's that Pokémon? ... It's Geneon, the newest Eevee evolution! Very Happy

ANYway, I don't understand why they're even changing their name. Pioneer is well-known and established.

Quote:
The name change signifies a transfer of company shares to Dentsu.


What does that have to do with anything?/What kind of reason is that?
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ChichiriMuyo



Joined: 08 Aug 2002
Posts: 201
PostPosted: Fri Sep 26, 2003 9:42 pm Reply with quote
Yeah, killing your own name recognition is brilliant... Coming up with a name change that takes you from being seen as an innovator to being seen as old and unchanging is genius... Making a name that most people wont be able to pronounce for years to come is priceless...
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Tenchi



Joined: 03 Jan 2002
Posts: 4274
Location: Ottawa... now I'm an ex-Anglo Montrealer.
PostPosted: Fri Sep 26, 2003 9:59 pm Reply with quote
I think it's simply that they can't continue using the name "Pioneer" if they're no longer affiliated with the electronics company, but... yeah, I don't care much for "Geneon", which scans to me as either "Gene On" or "Ge Neon", not "Gen Eon".
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