K-ON's 1-Meter-Tall Plush Deformed Yui Offered as Prize
posted on by Egan Loo
This week, the LAWSON chain of Japanese convenience stores revealed details on its giveaway campaign tied to the K-ON! anime film. From November 22 to December 19, buyers of Kirin Afternoon Tea drinks will receive receipts with entry code numbers. The customers can enter those numbers on a special site to earn points towards the prizes.
Five winners with 20 points each will receive the top "A Course" prize: a guitar signed by the voice actresses. In addition to this replica of Yui's "Gui-ta" autographed by the entire main voice cast, the winner will receive an exclusive hard carrying case. The other prizes are as follows:
B Course (15 points): 10 "Super-Sized" Plush Figures. This plush, super-deformed version of Yui Hirasawa measures about one meter tall.
C Course (10 points): 50 Original Bath Towels. This "jumbo" towel features the illustration created specifically for this campaign. It is 1.8 by 1.4 meters (5.9 by 4.6 feet).
D Course (5 points): 100 Original Panels. This art panel also features the campaign's exclusive illustration and measures 1.0 by 1.4 meters (3.3 by 4.6 feet).
E Course (5 points): 500 Original Parkas. There will be 100 hooded jackets in each of the five styles, and all of them are in Japanese medium size.
F Course (1 points): 1,000 Muffler Towels. The scarf-style towel with a checkerboard pattern come in five different styles, one for each main character. It measures 20 by 100 centimeters (8 by 39 inches).
From November 22 to January 26, people who order 3 items from Lawson's oden soup bar will receive another reciept that lets them enter to win one of 500 Mugi-chan's oden bowls. Also during the campaign, Lawson is offering exclusive, limited-time-only K-On! Movie Fair items such as whipped-cream bean buns and sausage egg muffins (to be detailed in the next ANN article about the Lawson/K-ON collaboration).
Lawson is still offering advance film tickets that come with a toaster that toasts bread with an image of Yui's face, or with a super-deformed, vinyl blow-up doll of Yui. Last year, Lawson held a similar giveaway campaign that reduced its web servers to a crawl as they received over 1 million accesses in one day.
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