Sega Holds Design Contest for Coca-Cola Hatsune Miku
posted on by Egan Loo
Crypton Future Media's content-sharing website Piapro announced on Thursday that it is holding a costume design and poster illustration contest for its virtual Vocaloid idol character Hatsune Miku — in the image of Coca-Cola sodas.
The contest is a collaboration between Sega Amusement Facilities and Coca-Cola. The winning illustration will be used on posters and other elements of the campaign promoting the Coca-Cola vending machines in Sega game centers in the end of May.
The winner will receive a special DIVA arcade game IC card, a PlayStation Vita 3G/Wi-Fi model (crystal black) with game software, and a gift coupon good for a year's supply of Coca-Cola. Four people will also receive just the gift coupons as consolation prizes.
The deadline for submissions is March 12 at 5:00 p.m. Japan Time.
Sega revealed a new game in its Project DIVA rhythm game franchise by streaming a surprise video on Christmas Eve. The game is slated for this year. Piapro held a different contest for "Hatsune Miku U.S. Version" last year and another for Project DIVA earlier this year.