AC Milan Scores A Cat Trick with Exclusive Hello Kitty Collaboration
posted on by Bamboo Dong
Soccer club AC Milan is teaming up with Sanrio's Hello Kitty for an exclusive collection of products via adidas Italia. The collection will be launched in mid-April at San Siro, where the team plays.
Said Sanrio GmbH Licensing Director Paolo Casarini, "The idea to associate a female soul to a top level male sport came a while ago with AC Milan. Today, and with lots of female fans in the sport, the new collection has a natural target. A sports clothing line and accessories to all female fans will be launched from next September."
The project will be launched first in Italy, then across the world starting in Asia. It will be available in the Milan Stores, online, and in select retailers later this year.
One of the players is already familiar with cute crossovers—AC Milan midfielder Keisuke Honda has played for the Japan National Team for several years, including at the World Cup last year when the team collaborated with Pokemon.
Source: AC Milan via