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Madoka Magica Girls Hop Into LAWSON Easter Campaign
posted on by Lynzee Loveridge
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Tokyo Otaku Mode.
The magical girls of Puella Magi Madoka Magica are returning to LAWSON's for a new Easter-themed campaign. The new round of lottery goods and point prizes reimagine the girls with bunny ears and their soul gems as giant Easter eggs.
Customers can get original bromide art starting on April 5, although a unique bromide featuring Kyubey and the Dessert Witch will be available at AnimeJapan 2016 on March 26 and 27. There is one design for each of the magical girls.
A retweet campaign will also start on April 5 and last until April 11. Customers who retweet a post on LAWSON 's Akiko-chan's Twitter page will be entered into a drawing for an Easter egg cushion.
LAWSON stores will also have original goods starting on April 26. Items include rubber phone straps, clear file sets, microfiber towels.
Themed snacks will also go on sale the same day. Each bag of Easter Popcorn will include one of six calendar stickers. The themed cookies include one of six illustration cards.
The bromide is just one of many planned tie-ins between the Madoka Easter LAWSON campaign and the AnimeJapan 2016 event. The event will have Easter design button pins, a theme-wrapped drink vending machine, the clear file sets, and sticker sheets.
[Via Yara-On!]
