Interest Race to Make Your Own Sonic Plush at Build-A-Bear
posted on 2016-12-01 15:45 EST by Jennifer Sherman
Build-A-Bear Workshop announced on Thursday that it is partnering with Sega to offer Sonic the Hedgehog plush. This year marks Sonic's 25th anniversary, and this is the first time Build-A-Bear has collaborated with Sega.
A limited-edition bundle available online for US$35 includes an exclusive Gold Ring and 4-inch by 6-inch print. The Sonic Team designed the print in Japan for Build-A-Bear. The online-exclusive bundle will launch on the company's United Kingdom website on December 8.
Build-A-Bear will also release a make-your-own Sonic, pre-stuffed 13-inch Tails (US$15), T-shirt (US$7) for stuffed animals, and Sonic background music sound chip (US$7) in stores in the United States and Canada on December 3. These items are already available through the company's online shop, and they will debut at Build-A-Bear stores in the United Kingdom, Ireland, and Denmark in March.