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Arby's Papercraft Ads Keep Up Geek References

posted on by Lynzee Loveridge

The marketing team over at the Arby's official Twitter account has enjoyed positive feedback for its ongoing papercraft ads. The intricate designs usually make reference to popular video games and anime series like Mario, Crash Bandicoot, One Piece, and Final Fantasy.

The company are keeping the trend going, referencing the timeskip in One Piece for Daylight Savings Time yesterday.

The company also celebrated the new season premiere of Samurai Jack on Saturday.

They also acknowledged the launch of NieR: Automata and Zelda: Breath of the Wild.

Arby's ad approach may not last forever but we're enjoying it as long as we can.


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