Biore Anime Ad Focuses on High School Friendships

posted on by Lynzee Loveridge

An animated commercial for Kao Biore Sarasara Powder Sheets focuses less on a personal hygiene routine, instead opting to tug at viewers' heartstrings. The ad stars three high school friends, one a flutist named Mina and the other a burgeoning photographer named Akane. Mina finds herself getting wistful as the school year is drawing to a close but through the encouragement of her friends (and some well-timed product placement) she's reinvigorated to make the year the best it can be.

The ad was directed and storyboarded by Sword Art Online: Alicization action director Yoshihiro Kanno with character designs by Kumiko Takayanagi (animation director for New Game!). Kanno wowed last year with a commercial for Kyoei Forging Works in Niigata prefecture. The commercial cast the metal forging workshop and its employees as the makers of an advanced, transforming jet plane. The plane takes off into the vast blue sky to defeat an impending alien invasion.

The Kao Biore ad is short on aliens but high on emotion with its tight focus on a trio of girls' memories. The ad, titled "Ganbare! Kakurease," includes the song "I can" by singer and songwriter Ayaka Inoue. The ad and song are part of Biore's larger "Ganbare! Kakurease" project.

Source: moetron | pKjd

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