Nelvana Cements Relationship with Kodansha

posted on by Christopher Macdonald
Nelvana has gets "first dibs" on all Kodansha titles, will co-produce future titles and will distribute "Naughty Monty".

Corus Entertainment's Nelvana has announced a 3 years partnership with Kodansha that will give Nelvana rights to "first refusal" and co-production on all new Kodansha projects.

Rights to first refusal give Nelvana the first option to aquire the international (non asian) distribution rights for any Kodansha property, however should Nelvana chose not to aquire a particular property Kodansha has the option to offer it to other licensors. Similarly for the co-production agreement, Kodansha has the right to co-produce titles with other companies if Nelvana choses not to be involved in the production.

Furthermore Nelvana has announced that it has aquired rights to distribute Kodansha's "Naughty Monty". Nelvana has also announced that an agreement has already been reached to co-produce at least one project; project detaisl have not yet been announced.

Full Press Release:

Corus Entertainment's Nelvana, one of the world's leading animation companies and Kodansha Ltd., Japan's largest publisher, today announced a formal partnership to develop new children's properties together. The agreement expands upon their already existing relationship, which produced such successes as the co-produced "Babar's Adventures", as well as Nelvana's acquisition of "Cardcaptors" and the current Fox Kids hit program "Medabots".

Under terms of the three-year partnership agreement, Nelvana will be given first look on all Kodansha projects for possible co-production or acquisition of distribution rights for non-Asian countries. Nelvana will also co-produce at least one Kodansha property during the term of the agreement. In addition, the partnership grants Nelvana the rights to handle the distribution of Kodansha's popular series of interstitials, "Naughty Monty", in the English language territory.

"Nelvana's and Kodansha's working relationship has proven to be a tremendous success," said Michael Hirsh, CEO of Nelvana. "Committing to this proven formula over the next three years will allow us to continue to create high quality children's programming that consumers all over the world can enjoy."

"We are thrilled to expand upon our alliance with Nelvana," said Masaru Yamano, Senior Vice President of Kodansha, Ltd. "With our publishing expertise and Nelvana's ingenuity in building brands for a worldwide audience, we look forward to bringing many more joint projects to the marketplace."

Kodansha is a privately owned company, which has been run by consecutive generations of the Noma family. Seiji Noma, the founder of the company, published his first magazine, Yuben (Oratory) in 1909. This was followed in 1911 by Kodan Club, a monthly collection of kodan or traditional stories from which the company was to take its name. The success of Kodan Club assured the future of the new company and, by the mid-1930s, Kodansha had taken a leading position in the magazine publishing industry through the publication of nine magazines. The success of the book publishing program led the company to establish important business relationships with major publishing companies around the globe. Under the present leadership of Sawako Noma, Kodansha has set itself new goals in the ever-changing media industry and continues to play a dominant role as a leader of Japanese book and magazine publishing.

Corus Entertainment is a Canadian-based media and entertainment company. Corus is Canada's market leader in both specialty TV and Radio. Corus also owns Nelvana Limited, one of the world's largest international producers and distributors of children's programming and products. The company's other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. Corus' Web site can be found at

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