Trends in Japan involving Anime

posted on 2003-03-12 00:01 EST
The Japan Information Network profiles the growing industry of anime and manga.

Interesting facts pulled from this article include the following:

About 60% of all cartoons watched by people around the world today originate in Japan.

In monetary terms, some ¥1.2 billion (US$10 million at 120 yen to the dollar) worth of card games were shipped to every corner of the world, and the franchise generated merchandising sales of ¥1 trillion ($8.3 billion) in Japan and another ¥2 trillion ($16.7 billion) abroad.

The value of the domestic market for anime products, including films, videos, and character merchandise, has been estimated at ¥3 trillion ($25.0 billion), with foreign sales boosting the figure closer to ¥10 trillion ($83.3 billion) by some estimates.

Kyoto Seika University is currently the only university that offers a manga course in Japan.

The anime industry can now also look to the government for help. In 1997 the then Ministry of International Trade and Industry launched a Digital Animation Study Group to conduct research on promoting the anime industry. These moves at the national level are being followed by local governments, such as the city of Tokyo, where 70% of all anime production takes place.

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