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One Piece, Schick Collaborate on Shaving Promo Campaign (Updated)

posted on 2010-05-31 04:45 EDT
One Piece shaving foam cans, One Piece Hawaiian shirts aimed at men in teens, 20s

Not-So-Daily Link of the Day: The razor company Schick Japan is collaborating with the One Piece pirate anime series on a promotional campaign in stores throughout Japan from June 1 to September 30. The campaign takes advantage of One Piece's popularity among males in their teens and twenties.

The campaign supports the brand's current "Free Your Skin" slogan for a stress-free, liberating shaving experience. Among other items, cans of Schick Shave Guard Fresh Lime Medicated Shaving Foam will sport four kinds of One Piece artwork. A limited number of Schick razor holders will come with One Piece original holder stands, while replacement blades and Shave Guard cans will include mobile accessory straps. All participants in the campaign's mobile phone game can receive a One Piece mobile standby screen image, and the game's prizes include 900 One Piece towels in 9 styles and 1,000 One Piece Hawaiian shirts.

Source: Presepe News

Image © Eiichiro Oda/Shueisha, Fuji TV, Toei Animation

Update: The official website of the campaign has been updated.


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